It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email marketing: The average ROI for email campaigns is 4002% — or $42 for every $1 spent. With more than 306 billion emails sent and received each day, practitioners must ensure their email marketing tactics are highly targeted to capitalize on the lucrative strategy.
With billions of emails flying across the web daily, marketers can’t just maintain the status quo and expect the same results from their email campaigns. Today’s buyers are more discerning as they crave hyper-relevant, personalized interactions that speak directly to their pain points or problems.
When coupled with the influx of software and solutions that automate the more mundane aspects of this demand gen staple, modern email marketers are shifting their focus to harnessing intent data and leveraging new metrics to nurture leads.
This special report highlights the changing email marketing landscape, with a focus on:
- The most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization;
- How organizations can refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape;
- The tools and technologies powering email campaigns to aid with targeting and relevance; and
- The content strategies successful B2B companies are leveraging to create standout campaigns that promote further brand interaction.