Dallas Texas, Aug. 17, 2022 (GLOBE NEWSWIRE) — The approximate market value of Photo Merchandising Market anticipated to reach is 540 US Million Dollars by 2029.
E-marketplaces have become increasingly popular for all types of organizations in sustaining businesses. Such popularity has increased due to its advantages such as strengthened customer relationships, improved operation efficiency, reduced total costs, and sustained competitive advantages. Photo merchandising is one such popular marketing strategy in sustaining businesses in e-marketplaces as well as retail stores. It has become a reliable, robust, and easy to use platform for attracting various customers. Photo merchandising was initially used by popular brands but it is used by small businesses as well which is broadening its scope day by day.
Today market players believe that photo merchandising has successfully become important competitive advantage for current business models. Thus photo merchandising is gaining significant market importance in recent years.
The main objective of photo merchandising is to maximize efficiency by creating enjoyable shopping environment. The businesses that implement photo merchandising, focus on effectively organizing in-store or online merchandise so as to differentiate brand to increase sales. The important factors such as store façade, store window, logo, color, layout, fixtures, etc. are worked upon.
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Global Photo Merchandising Market Scope:
| Metrics | Details |
| Study Period | 2019-2029 |
| Market Size in 2029 | USD 540 Million |
| Segment Covered | Type,Printing Device Type, End-Use Application, Product Type, Regions |
| Type Covered | Digital Printing and Film Printing |
| End-Use Application Covered | Retail, Online Stores, Instant Kiosk, And Over-The-Counter |
| Product Type Covered | Calendars, Cards, Mugs, Photo Books, Photo Gifts, Prints, T-Shirts, Wall Arts and Others |
| Regions Covered | North America, Europe, Asia Pacific, Middle East and Africa, South America |
| Key Players Profiled | American Greetings Corporation, Bay Photo Inc. (Circle Graphics Inc.), Card Factory, Compress NV, Digitalab Ltd., Eastman Kodak Company, Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc., and Walgreens Co. (Walgreens Boots Alliance Inc.) |
The influential factors that are that have broadened the scope of photo merchandising worldwide are improving living standards, growing competition, increasing spending power, technological developments, customers changing buying behavior, and innovation. The key businesses that implement photo merchandising areas of are apparel stores, electronics shops, footwear stores, e-commerce websites, hotel & restaurant, malls, and others.
The key benefits of photo merchandising are increased brand awareness and better ability to attract customers. Most importantly, it arouses consumers’ in-store merchandise exploration and has a greater impact on consumers’ brand attitude and purchase intention. Photo merchandising market is witnessing rapid growth as it is contributing to retail brand strategy and is improving customer behavior towards brand eventually improving sales revenue. These forces have collectively influenced thumping growth of global photo merchandising market estimated to reach significant growth level in forecast years 2022-2029. The approximate market value anticipated by recent studies is 540 US Million Dollars by 2029.
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Despite an overwhelming growth of global photo merchandising market in last few years, the global photo merchandising is facing certain challenges are impacting the market performance. Photo merchandising is a costly and time consuming process, both retailers and manufacturers need experts that deliver a lot of creativity and ideation. Moreover, the process is time consuming. These are key factors hampering the market growth. Nevertheless, the photo merchandising is helping market players differentiate their brand among competitors and create a favorable brand attitude in customers positively influencing purchase intentions. Interestingly, today photo merchandising is gaining attention as customers prefer visual information over textual. These are major contributing forces that are anticipated to be a growth opportunity to the global photo merchandising market.
The key players in global photo merchandising market are Walgreens, Shutterfly, Hewlett Packard Enterprise Development, Hallmark Cards, Eastman Kodak Company, Digitalab, Cimpress NV, Card Factory, Bay Photo, and American Greetings Corporation among others. These are top companies that provide end-to-end photo merchandising services across geographies. These companies provide services right from in-store space designing, printing, to exhibition displays.
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Major Points from Table of Contents:
1. Introduction
2. Research Methodology
3. Market Outlook
4. Photo Merchandising Market by Printing Type, 2021-2028 (USD Million)
5. Photo Merchandising Market by Device Used, 2021-2028 (USD Million)
6. Photo Merchandising Market by Distribution Channel, 2021-2028 (USD Million)
7. Photo Merchandising Market by Product Type, 2021-2028 (USD Million)
8. Photo Merchandising Market by Region 2021-2028 (USD Million)
9. Competitive Landscape
10. Company Profiles
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