NUTLEY, NJ — A Nutley resident was recently named vice president of marketing and creative services for NBC 4 New York/WNBC.
According to her employer, Gina Oliva-Pinto is a “seasoned and award-winning marketer,” with more than 20 years of experience leading marketing and promotion campaigns for local and national broadcasters to reach English and Spanish-language consumers and audiences.
Fully bilingual in English and Spanish, Oliva-Pinto will continue NBC 4 New York’s close collaboration with sister station Telemundo 47/WNJU. She begins her new job on Sept. 7.
According to a news release from NBC 4 New York/WNBC:
“[Gina Oliva-Pinto] joins WNBC after serving in marketing leadership roles at NBCUniversal Local, as Senior Director and most recently as Vice President of Marketing. Here, she was in-house marketing counsel to NBC/Telemundo owned stations’ Creative Services Directors and led the marketing efforts for key division-wide community and corporate social responsibility initiatives including Project Innovation and Clear The Shelters. She joined the NBCUniversal Local division in 2017 from WABC-TV where she worked as a Marketing Producer. Before WABC-TV, Oliva-Pinto worked at Warner Brothers TV Distribution’s affiliate marketing team supporting the “Anderson Live” and “Bethenny” shows. Before this, she worked at local stations FOX5/My 9 New York and WFOR CBS 4/UPN33 Miami in promotion roles with increasing responsibility. She began her career at WBFS-TV as a promo coordinator. She is the winner of various PromaxBDA Awards, including a Gold Award for “Station Branding.” Oliva-Pinto is a graduate of the Art Institute of Fort Lauderdale where she earned a Bachelor of Arts degree in Broadcast Journalism. She resides with her family in Northern New Jersey.”
“Gina is a talented leader and marketer who has impressive broadcasting experience at local stations, syndicated programming and at the corporate level,” said Eric Lerner, WNBC’s president and general manager.