Mumbai: Snigdha Anand has been appointed as the vice president of marketing for Mamaearth, Honasa Consumer. Prior to joining Mamaearth, Anand served an eight-year stint at Unilever, having joined the conglomerate in 2014 in the profile of brand management-HUL Home Care. She went on to handle business for Unilever’s Surf Excel, apart from sales and consumer marketing.
Sharing the news on LinkedIn, Anand wrote: “Delighted to start a new journey as VP, Marketing, Mamaearth (Honasa Consumer). Looking forward to creating new brands, meeting emerging consumer needs and to work and learn with the most energetic and amazing team!
Anand’s experience in consumer marketing, trade marketing, and sales in India and Sri Lanka aided her in developing a thorough understanding of consumers, trade, and strategies for managing a consumer products business.She lists as her skill sets: new business development, new media, e-commerce, marketing management, and marketing strategy, among other things.
An MBA in marketing from the Indian Institute of Management, Lucknow, Anand has been previously associated with Godrej Consumer Products.