Tuesday, March 28, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home Digital Marketing Email Marketing

Holiday Email Marketing Tips to Win Customers in Peak Season

Admin by Admin
September 25, 2022
in Email Marketing
0
Holiday Email Marketing Tips to Win Customers in Peak Season
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

The Holiday Season furnishes the best chance to win over the shoppers and boost your business growth. Your customers are looking for the best deals and what’s better than using personalized email communications to promote your offers? So, to make things easier for you and help you draw the customer’s attention, we are here with actionable email marketing tips for better holiday campaigns.

For ease of understanding, we have divided the tips into five distinct sections. Let’s start with the first one, the content of your holiday emails.

1. Email content

business-text-messaging-sms-email

Create exclusive content according to the audience’s interests and preferences.

Video content is getting more popular with the growing user base on Instagram, TikTok, and YouTube. Try to incorporate short videos and visual content in your Holiday emails.

An important thing to keep in mind is that people are buying for family and friends too, during the Holiday season. So, you must pay more attention to the browsing history rather than their past purchases.

Send valuable content according to your target market and industry. For example: If you are in the travel industry, ask yourself whether it is an attractive deal to inspire wanderlust in the readers.

Address the customer’s pain points during the Holiday season and let them know how your product makes life easier for them. In addition to easy returns and free shipping, mention in the emails that you offer gift wrapping. It is an important aspect that would make the customer buy from you.

Use the power of user-generated content and include images from social media that reinforce brand credibility.

Recommended for you: How to Get More Traffic from Content Marketing?

2. Design and Development

email-newsletter-website-communication-message-media

Driving higher ROI through email is a lot about reaching maximum people. And that’s possible by creating accessible emails. Use concise copy and subtle visuals that are well-received by all subscribers, irrespective of any visual or cognitive limitations. Add relevant Alt-text to explain what the visuals are about. Avoid using flashy animations with a flashing rate between 2 and 55 Hz. As most users prefer Dark Mode on their device, create Dark Mode compatible emails that render well across all devices, irrespective of the user interface setting. Always use Litmus or Email on Acid to test your emails before sending them. If you spot any rendering issues in any email client or device, look for a workaround or provide a suitable fallback.

If you have a sizable number of users accessing emails using Gmail, you can send AMP emails to create interactive emails that work as microsites. Such emails help in boosting subscriber engagement while bringing more conversions. Just make sure that your ESP supports AMP technology.

Use red, blue, and white colors and visual elements that exude Holiday vibes.

3. Deliverability

Applications-Phone-Communication-Email-Google-Notification

Set up a new subdomain for the Holiday season. As send volumes reach a sky-high number during these days, it is advisable to create a new subdomain for Holiday email campaigns. It will keep your existing domains away from the radar of ESPs and ISPs.

It goes without saying that you must monitor all the metrics related to your campaigns and keep optimizing the next emails accordingly. Clean the lists before starting your Holiday email marketing.

4. The X-factor

email-promotion-newsletter-subscribe

Think out-of-the-box and come up with unique email designs that cut through the noise in the subscriber’s inbox. Most marketers use the same automation campaigns even during the Holiday season. It would be great to revamp the automation strategy and include exclusive Holiday-related offers in your welcome emails, cart abandonment emails, and re-engagement emails.

The holiday season is an excellent opportunity to revive dormant leads. Share offers, content, or updates that they cannot say “No” to.

5. What to avoid?

thumbs-down-cons-dislike-negative-minus-low-bad

Unless you are sending personalized emails with dynamic content, avoid sending emails to everyone on the list. Email fatigue is likely to get more pronounced during the Holiday season. So, you must time your campaigns and adjust the content according to the subscriber’s needs. Of course, you want to get maximum attention during this peak season but do not resend your campaigns to non-openers automatically. The reason is that your open rate might not be accurately recorded because of Apple’s MPP. And sending too many unwanted emails can frustrate your subscribers and lead to spam complaints or unsubscribing.

You may also like: What Techniques and Tools Help You to Improve Your Marketing and Sales Leadership?

10 experts share actionable pointers on holiday email marketing to help you cut through the noise (Infographic)

Every year the competition in the inbox keeps getting more and more intense during the Holiday season. Following these tips will surely help you beat the bottleneck and emerge out as a winner.

For more tips and expert insights, visit our infographic: 10 experts share actionable insights for Holiday email marketing to cut through the noise.

Author-Image-Kevin-GeorgeThis infographic is provided by Kevin George. Kevin is the marketing head at Email Uplers, one of the fastest-growing custom email design and coding companies specializing in crafting professional email templates, PSD to HTML email conversion, and free responsive HTML email templates. He enjoys sharing his thoughts on email marketing best practices on his blog.

Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.

You might also like

Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement

Pioneering New-Age Digital Marketing Approach and Hallmark of ‘Out of the box thinking’

Benefits of utilizing an email tracking tool

[ad_2]

Source link

Previous Post

Untapped Growth Opportunities in Brand-Retailer Relationships

Next Post

Global Agile and DevOps Services Market Top Impacting Factors That Could Escalate Rapid Growth During 2022-2030

Admin

Admin

Blogger & Youtuber

Related Posts

Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement
Email Marketing

Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement

by Admin
November 21, 2022
Pioneering New-Age Digital Marketing Approach and Hallmark of ‘Out of the box thinking’
Email Marketing

Pioneering New-Age Digital Marketing Approach and Hallmark of ‘Out of the box thinking’

by Admin
October 28, 2022
Benefits of utilizing an email tracking tool
Email Marketing

Benefits of utilizing an email tracking tool

by Admin
October 4, 2022
What’s the difference between a head of marketing and a head of growth?
Email Marketing

What’s the difference between a head of marketing and a head of growth?

by Admin
October 3, 2022
Thompson Golf Group acquires Longbow GC
Email Marketing

Thompson Golf Group acquires Longbow GC

by Admin
October 2, 2022
Next Post
Global Agile and DevOps Services Market Top Impacting Factors That Could Escalate Rapid Growth During 2022-2030

Global Agile and DevOps Services Market Top Impacting Factors That Could Escalate Rapid Growth During 2022-2030

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Seo Hee Ham recalls her first ever title

Seo Hee Ham recalls her first ever title

August 14, 2022
Global affiliate marketing platform Awin on its strategy to support agencies Prolific North

Global affiliate marketing platform Awin on its strategy to support agencies Prolific North

July 28, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT