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Home Affiliate Marketing

First Look Games platform will increase visibility and connect Kalamba to over 20 million casino players – European Gaming Industry News

Admin by Admin
September 15, 2022
in Affiliate Marketing
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First Look Games platform will increase visibility and connect Kalamba to over 20 million casino players – European Gaming Industry News
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Premium casino content developer MGA Games has signed an agreement with operator Fair Play Casino to distribute its innovative product portfolio in the Netherlands, bringing MGA Games into a newly regulated market.

This collaboration will give Fair Play Casino users access to innovative gaming products from leading developer MGA Games. Products including its classic 3-reel slot games (of which they have produced more than 100 titles), its international 5-reel casino slot games, and its latest impressive MegawaysTM product line, which, when it launched a few months ago, caused quite a sensation.

The integration of the titles will be carried out progressively through the Games Global platform. The initial launch will include a pack of 10 certified games that will become part of the premium offering on the fairplaycasino.nl portal.

For MGA Games, the alliance with Fair Play Casino means increasing its market coverage and fulfilling its roadmap for international expansion. MGA Games Sales Director, Javier Lanfranchi, said: “We have made a strong commitment to the Netherlands, a recently regulated market, which represents an important part of the MGA Games’ global expansion strategy. We are sure that with our localized product and our plan for launching high-performance games, Dutch casino operators will benefit enormously.”

As a result, Lanfranchi explained that MGA Games is now working on producing “Dutch Celebritie” a localized product based on MGA Games’ successful celebrities formula, which includes collaborations with emblematic figures from society, culture, and sport from each country. This formula continues to be highly successful and profitable for operators creating great expectations wherever it goes.

Pascal Janshen, Business Development Manager at Fair Play Casino: “We are proud to be the first operator in the Netherlands to work with MGA Games and are very excited to offer their Games to our players. Dutch players are known for their passion of classical games, and also the Megaways series are getting a lot of attention. Therefore we have no doubt that this collaboration will become a great success for both Fair Play and MGA Games.”

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