Monday, March 20, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home E-Commerce Marketing

An Extensive Shopping List Of The Media That Retailers Are Selling To Agencies

Admin by Admin
September 26, 2022
in E-Commerce Marketing
0
An Extensive Shopping List Of The Media That Retailers Are Selling To Agencies
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

For our Evolution of E-commerce Deep Dive, we break down exactly what brick-and-mortar retailers Tesco, Asda, Sainsbury’s and Boots are offering marketers as they set about monetizing their considerable ad real estate.

You might also like

Dubai Harbour welcomes first passengers for the 2022/23 cruise season

Scenic marks 65 years | Mt. Airy News

Get The Clicks Helps American Companies Accelerate Their Online

Retailers are looking to better monetize their ad real estate, loyalty scheme data and generate insights to provide a better marketing loop for brands in need in guidance.

Retail media is booming. Boston Consulting Group (BCG) estimates that the market will grow by 25% a year over the next five years to be worth $100bn and account for over 25% of total digital media spending by 2026. eMarketer meanwhile forecasts that US retail media networks will exceed $52bn in ad sales by 2023. And it’s not all Amazon any more. According to a study from McKinsey, 80% of advertisers currently use at least one retail media network in addition to Amazon.

It’s time for the nation’s biggest brick-and-mortar retailers to take a slice of the pie. Here’s what they are offering.

Tesco

Tesco offers the largest and arguably most mature retail media product in the UK. This includes a network of 500 digital screens (the most in the UK) that it claims reaches 75% of its in-store shoppers. Much of this media is newly self-serve through Tesco data hub Dunnhumby Sphere.

It is underpinned by data from the Tesco Clubcard, which is now used in 80% of transactions by more than 20m households in the UK. Tesco says this data can not only help marketers target ads across its vast media real estate, but enable them to shape new products coming to market.

From a media perspective, its website and app saw 65m visits in 2021, opening opportunities in display and search advertising.

Instore, beyond its DOOH footprint, are opportunities for in-store radio promotions and ads on scan-as-you-shop and self-serve units.

Tesco is also talking up co-branded partnerships on Facebook and soon into the world of CTV. And then there’s its insights team, informed by the buying decisions of millions of loyalty card users that can be used to help dictate purchase trends, pricing flexes and offer a level of attribution to all of its media activity.

Asda

There has long been a crossover between the retail media developments of America’s Walmart and its former UK subsidiary Asda, from even as early as 2017 with the extension of the private ad exchange, Walmart Exchange. Even then it was promising precise targeting on its online assets using customer data, with Lucozade the first brand to give it a try.

Now, Asda Media Partnerships leverages Asda’s owned and operated platforms to help brands reach customers throughout the online buying journey.

Alex Crowe, who was at the time head of Asda Media Partnerships, recently told The Drum: “As a retailer, we are in a unique position to understand what customers are buying, be it by store, day of the week or time of day, and with what other items.

“So, with the dynamic assets and rich data you can drive customer relevancy at the point they’re making decisions, then provide comprehensive reports on the success of the campaign – both soft measures and harder metrics such as the impact on sales.”

Inside, it offers access to hundreds of digital six sheets as well as further promotion through social accounts and its in-store radio. This is all underpinned by data from the Asda Rewards app.

Sainsbury’s

Meanwhile, supermarket Sainsbury’s retail media footprint is operated by Nectar 360, owner of the Nectar loyalty card.

It recently launched a new self-service offering to support its digital trading platform that will let brands buy its media at their own discretion using Nectar-gathered shopper data across digital media. It has also been working with Publicis-owned CitrusAd to develop the media offering on its website, encompassing display and search ads.

There are also the in-store ad opportunities, some 300+ motion sheets, as well as canvas/print opportunities. All in, Clear Channel estimates this real estate has more than 20m impacts every two weeks.

Morrisons

Morrisons was the last of the big UK grocers to reveal a retail media network that will develop and deliver marketing campaigns for brands, dropping its announcement in September 2022.

It is working with advertisers to create ad campaigns based on customer insight derived from its MyMorrisons loyalty scheme and e-commerce data.

It has yet to reveal the full suite of media space it has to offer, but will have digital inventory across its real estate in some of its 497 stores across the UK and 300+ petrol stations. It will also ramp up its inventory on shopping channels such as Morrisons on Amazon and lean heavily into working with its delivery partners, including Deliveroo.

Its bespoke unit, Morrisons Media Group, offers brands reach in-store and online, as well as “connected campaigns across third-party channels, including digital and social“. This is supported by “dedicated account management and a full-service approach from campaign planning to concept development,“ as well as “clear ROI reporting“.

The retailer recently slid out of the ’Big Four’ retailers, overtaken by Aldi. To be an effective retail media outlet, it must – like any media company – ensure high footfall/viewers to ensure a scale worth buying.

Boots

An honorable mention goes to the UK’s biggest pharmacy retailer, Boots, which has long pushed the benefits of the Boots Advantage Card (now more than 25 years old). This scheme brings the data of more than 17 million active users across 2,400 stores and online to brands.

On the table are in-store, app and online advertising, with the digital footprint encompassing 1bn website visits a year. It also offers the opportunity to take co-branded ads into owned and third-party channels in display, video, social, direct mail, email and vouchers.

Said media is easier to buy through the recently formed Boots Media Group, backed by a partnership with commerce marketing organization Threefold.

For more on the Evolution of E-commerce, check out The Drum’s latest Deep Dive.

[ad_2]

Source link

Previous Post

Young Actors’ Retreat Ep 3-4 Review: Hwang In Yeop, Ji Chang Wook, and Park Seo Joon deal with horror

Next Post

12 Essential Skills and Online Courses for E-Commerce Professionals

Admin

Admin

Blogger & Youtuber

Related Posts

E-Commerce Marketing

Dubai Harbour welcomes first passengers for the 2022/23 cruise season

by Admin
November 21, 2022
Scenic marks 65 years | Mt. Airy News
E-Commerce Marketing

Scenic marks 65 years | Mt. Airy News

by Admin
October 28, 2022
Get The Clicks Helps American Companies Accelerate Their Online
E-Commerce Marketing

Get The Clicks Helps American Companies Accelerate Their Online

by Admin
October 4, 2022
Customer Loyalty Management Software Market Size is
E-Commerce Marketing

Customer Loyalty Management Software Market Size is

by Admin
October 3, 2022
These Are The Biggest Marketing Challenges Facing Retail And E-commerce Brands In 2023
E-Commerce Marketing

These Are The Biggest Marketing Challenges Facing Retail And E-commerce Brands In 2023

by Admin
October 2, 2022
Next Post
12 Essential Skills and Online Courses for E-Commerce Professionals

12 Essential Skills and Online Courses for E-Commerce Professionals

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Best SEO tools for 2022: How you can improve website traffic

Best SEO tools for 2022: How you can improve website traffic

August 14, 2022
Booted from Facebook and Instagram, Andrew Tate is now being scrubbed from TikTok. Is this the end for his misogyny?

Adelaide schools send home information on how to discuss Andrew Tate with children

August 30, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT