Wednesday, March 29, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home Affiliate Marketing

Why Affiliate is the Power Player in the Customer Journey

Admin by Admin
September 4, 2022
in Affiliate Marketing
0
Why Affiliate is the Power Player in the Customer Journey
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

The affiliate channel is versatile and adaptable; over the past couple of years it has reacted to change rapidly whilst maintaining its effectiveness.

At PI LIVE Advanced, we heard discussions why affiliate is the power player in the customer journey.

Paul Tibbitt, President of CJ, and Kelly Merkel SVP, Global Publisher Development at CJ, discussed how customers are utilising their mobile devices in the ways that are convenient in the moment.

Following on from this, something I was particularly interested to hear about was the theory of ‘the empowered consumer’. The uncertainties of the pandemic meant that consumers began expecting more from brands, and certain verticals responded in different ways. Obviously travel had to pivot more than any other during the pandemic, so it’s really positive to see the progress of the vertical ever since.

It must be noted that consumers expect brands to maintain this level of empowerment. More flexible refunds and better saving opportunities are something that simply can’t stop because the pandemic has.

“The guaranteed outcome channel has finally been recognised as being a safe place by the C Suite…We want to do our part to ensure our elevated seat at the table continues.”

So, why does affiliate continue to be the power player in the customer journey?

“Affiliate is the amplifier of all digital marketing”

Affiliate marketing has something for everyone at every touchpoint in their journey. The channel measures every touchpoint and in turn amplifies all other efforts.

If there was anybody at PI LIVE Advanced who wasn’t yet convinced of affiliate marketing, this panel must have cemented it: “Affiliate is the channel of channels, we can do everything.

“We have the ability to use publisher partners to touch and interact with consumers no matter where they are, physically, or virtually, or mentally, where are they in consideration state and decision making process…”

Still not convinced?

The panel was keen to point out the fact that the testing you can carry out through the affiliate marketing channel is so low risk that it’s an opportunity you don’t want to miss.

Brands, and perhaps those who aren’t very promotional, may not think affiliate fits into their strategy. However, if they’re looking to amplify their efforts to attract consumers who want a certain level of promotion, they can use affiliates for cashbacks and incentives, without them having to go to a coupon site.

“Regardless of your strategy, affiliate marketing can amplify your efforts. If it’s added to the mix in an omnichannel way, you will produce incrementally better results.”

PI LIVE London is taking place on the 18th-19th October 2022, and the agenda is being formed on the basis that what you want to learn about is at the heart. Tickets are still available, with complimentary passes available for brands…

[ad_2]

Source_ link

You might also like

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

Affiliate Marketing Tracking Software Market Is Booming

Falling short of cash every month? Top 11 ways to earn some extra money from home while online

Previous Post

SEO: Winter gardening tips for Sask.

Next Post

Ready to Fly on High Growth Trends – InsuranceNewsNet

Admin

Admin

Blogger & Youtuber

Related Posts

Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

by Admin
December 3, 2022
Affiliate Marketing Tracking Software Market Is Booming
Affiliate Marketing

Affiliate Marketing Tracking Software Market Is Booming

by Admin
November 18, 2022
Falling short of cash every month? Top 11 ways to earn some extra money from home while online
Affiliate Marketing

Falling short of cash every month? Top 11 ways to earn some extra money from home while online

by Admin
November 3, 2022
Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan
Affiliate Marketing

Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan

by Admin
October 19, 2022
Ring Of Power Season 2 Has Already Started Filming
Affiliate Marketing

Ring Of Power Season 2 Has Already Started Filming

by Admin
October 4, 2022
Next Post
Gerber Life Insurance, Allianz, Assicurazioni Generali, China Life Insurance – InsuranceNewsNet

Ready to Fly on High Growth Trends – InsuranceNewsNet

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Top 6 Platforms For Affordable WordPress Hosting

Top 6 Platforms For Affordable WordPress Hosting

September 27, 2022
PPC management for ecommerce: 28 tools to explore

PPC management for ecommerce: 28 tools to explore

September 12, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT