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To take advantage of the digital platform, business organisations have been approaching customers in various ways over digital media. The organisations have started focussing on their websites so that the customers can have the entire information about the organisation and its offerings. The organisations have increased their presence on social media to interact with the customers directly and inform them about the latest deals, promotions, and innovations as soon as possible. The organisations have started generating content to improve the organisation’s SEO (Search Engine Optimisation) to grab the customers’ attention. However, this is not just enough.
Digital media is evolving, and new things and attractions are gaining customers’ attention. Therefore, the organisations need to match pace with such evolution and make a bouquet of efforts so that the customer can be holistically targeted. Influencer marketing is a typical digital marketing strategy most organisations adopt today. The concept of Influencer Marketing is popular on social media platforms such as Instagram and Facebook, among others. There are various ways of engaging in Influencer Marketing.
What are the advantages of influencer marketing?
Influencer marketing is a popular type of social media marketing. This is the trending digital market move that the organisations are choosing. However, it is important to understand the various benefits of influencer marketing and the types of influencer marketing that an organisation can choose from. The various benefits of Influencer Marketing include:
10 top Advantages of Influencer Marketing:
1. Influencer marketing is somewhat similar to Word-of-Mouth Publicity. Therefore, the credibility of the organisation, its products and services, its brand name and its image increase manifold.
2. Influencer marketing operates on social network sites with global reach and depth. Therefore, the organisation can increase the reach and depth of penetration within different markets without making any special effort or additional investments.
3. The audiences of Influencer Marketing are involved with the influencers. Therefore, the organisations gain uninterrupted engagement of the customers through this mode of marketing.
4. Influencers engaged in Influencer Marketing have a good number of followers. Therefore, the organisation’s reach is enhanced, and such followers trust the influencers to such an extent that the majority of these engagements would lead to conversions.
5. Unlike celebrity endorsements that existed only for a particular campaign or a set of such campaigns, influencer marketing leads to a long-term collaboration between the organisation and the social influencers. Therefore, the organisation benefits in terms of time, money, and effort. In contrast, the influencers benefit from a regular flow of income.
6. According to various research outputs, organisations using Influencer Marketing as a strategy has shown better search engine optimisation results than those with other digital marketing strategies.
7. As compared to paid advertisements on social media and other online platforms, influencer marketing strategies are much more effective in terms of results (organisations do not have control over paid advertisements, and they are easy to miss by the customers) and cheaper in terms of cost (paid advertising campaigns are significantly costly).
8. According to research, organisations involved in Influencer marketing have reported having increased Return on Investments; e.g., according to research, brands investing $1 in Influencer Marketing have reported an ROI of $18.
9. Influencer marketing cannot be branded as meant only for big or medium companies like celebrity endorsements. Small, medium, and large business organisations and start-ups can engage in influencer marketing since the cost involved is not as high as celebrity endorsements or paid advertisements.
10. Influencer marketing is a continuous effort of both the marketers of the organisation and the social influencers. However, it is cost-effective and time effective since the organisations need not invest additionally in monitoring and managing the influencers. Therefore, the time and efforts saved by using influencer marketing can be utilised for other effective activities of the organisation.
Influencer marketing is beneficial and effective for organisations in various ways. However, the organisations need to understand and analyse the type of influencer marketing they would need to engage in depending on the type of organisation and the product or services the organisation engages in. Some of the different types of influencer marketing include Guest Blogging, Affiliate Marketing, Informative Blogging, Sponsored Content, and Barter Collaboration, among others. Hiring a professional Influencer Marketing Agency would help the organisations take the appropriate decision regarding the type of Influencing marketing and the type of social influencers who can be approached.
Grynow is the leading player in the influencer marketing consultation market, having experience in managing more than 200 popular brands and organisations. This popular influencer marketing agency helps your organisation choose the correct form of influencer marketing and helps you connect with their professional team of influencers, content creators, artists, bloggers, and other players to help your organisation grow synergistically in the market.
Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.
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