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Home E-Commerce Marketing

The Ayurveda Company appoints Rahul Kaushik as VP e-commerce, Marketing & Advertising News, ET BrandEquity

Admin by Admin
September 5, 2022
in E-Commerce Marketing
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The Ayurveda Company appoints Rahul Kaushik as VP e-commerce, Marketing & Advertising News, ET BrandEquity
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 Rahul Kaushik, vice president of T.A.C
Rahul Kaushik, vice president of T.A.C

The Ayurveda Company (T.A.C) has roped in Rahul Kaushik as vice president of e-commerce.

Kaushik comes with a rich experience of 15 years in the FMCG industry. He had over a decade-long association with ITC and Marico, where he led multiple roles in traditional and modern retail channels. In his last assignment, he worked with Lotus Herbals, leading e-commerce and modern trade divisions.

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Param Bhargava, founder, T.A.C, added, “Rahul’s extensive experience with large format FMCG companies will help us bring structure to the brand at this stage. His ability to manage P&L and perform strategic planning will certainly take T.A.C to new heights. Surely, the team will learn a lot from the versatile skillset and knowledge that Rahul is bringing to the table.”

Kaushik said, “T.A.C began its journey just a year back and became the buzz of the town. The vision of Param and Shreedha to bring Ayurveda to every home in India and beyond international borders struck me during our conversation. I’m ecstatic to be joining at a time when technology is revolutionising how people interact and purchase products. I’m excited to be a part of this young, energetic team and a high-performance culture.”

Chhabra will continue to be associated with MOFS as brand and marketing consultant for their broking and AMC businesses.



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