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Come join a dynamic new national media powerhouse focused on the over-the-air TV consumer. The Scripps Networks (a growing portfolio of entertainment and news networks) provides absorbing entertainment and objective, intelligent news as we use our own distribution platforms to serve this unduplicated national audience. We meet the audience where it is with the programs it wants.
Scripps Networks is currently hiring a Sr. Manager, Brand Strategy who will be responsible for overseeing the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement across Scripps brands. This role is at the center of the day-to-day and long-term strategy the brand, interfacing with key stakeholders on high priority projects. Works to grow the brand audience, reaching consumers wherever they are consuming content.
WHAT YOU’LL DO:
- Leads cross-functional efforts to evolve the brands – evolving the brand based on key insights and competitive research
- Acts as a brand steward driving marketing efforts including implementing and developing strategy, managing campaigns, and reporting on results – all with the goal of building brand equity, driving consumer engagement and monetization
- Ensure brand consistency across marketing campaign development and execution
- Collaborates with multiple cross-functional teams to define and expand the brand and its connection to the culture and community.
- Be an authority for the brand, understanding the day-to-day production needs, show creative, marketing support, and overall voice of the consumer, especially in context to culture
- Effectively communicate and present marketing plans and timelines across the organization
- Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved
- Coordinate all media, communications, marketing, advertising and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
- Produce creative and copy to support best practices for use across consumer, trade and press outlets
- Stand out as a brand expert and support industry relationships to deliver and exceed the company’s marketing and revenue goals.
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