Wednesday, May 31, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home E-Commerce Marketing

Shopify makes $100M strategic investment in marketing automation startup Klaviyo – TechCrunch

Admin by Admin
August 8, 2022
in E-Commerce Marketing
0
Shopify makes $100M strategic investment in marketing automation startup Klaviyo – TechCrunch
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the announcement that Klaviyo and Shopify will strengthen their existing partnership by making Klaviyo the recommended email product for Shopify’s premium merchant plan, Shopify Plus, while granting Klaviyo early access to in-development Shopify features.

“We’ve been working closely with Shopify for years and this is a great next step,” Klaviyo CEO Andrew Bialecki told TechCrunch via email. “I’ve talked with their product team and CEO many times — they’re big believers in our mission of empowering creators and they have a lot of respect for the products we’ve built and our customer-first, product-led culture. Shopify’s been key to our growth and a great team to work with and we’re excited that this will help us go faster in helping more of their customers.”

Founded in 2012, Boston-based Klaviyo — which TechCrunch has profiled extensively — integrates with existing platforms (e.g., Octane AI, Recharge) to automate the sending of emails and text messages to customers. Using Klaviyo, businesses can set up triggers for messages about abandoned carts, product recommendations and more, leveraging an array of templates and predictive analytics tools.

There’s no shortage of competition in the marketing automation tech space (see Sendlane, Sendinblue and Cordial to name a few). But Klaviyo has done incredibly well for itself, reaching over 100,000 paying customers including Unilever, Dermalogica, Solo Stove and Citizen Watches.

To date, Klaviyo, which has over 1,000 employees, has raised around $775 million. As of May 2021, the startup was valued at $9.5 billion by investors including Sands Capital, Counterpoint Global, Accel and Summit Partners.

For Shopify, Klaviyo is the latest in a string of investments and acquisitions aimed at broadening the e-commerce platform’s reach. In May, Shopify snapped up shipping logistics startup Deliverr for $2.1 billion — the largest purchase in Shopify’s history — to launch an “end-to-end” logistics platform for merchants. Just this week, Shopify invested in Single, a music and video app used by many businesses on Shopify, following an equity pledge in CMS developer Sanity.

To the extent that they have a focus, Shopify’s past year of investments have leaned in the direction of recommendations and martech. Last September, Shopify put money toward and entered into a partnership with Yotpo, which provides marketing tools and products for consumer sellers. The e-commerce giant more recently injected capital into Crossing Minds, a startup offering a platform that delivers “personalized experiences” ostensibly without using personal data.

There’s certainly pressure on Shopify to better weather what’s likely to be an extended economic downturn. Last month, the company laid off 10% of its workforce — about 1,000 employees — in what CEO and founder Tobi Lütke described as a “necessary” move in response to users pulling back on online orders and returning to old shopping habits. The company posted a $1.2 billion net loss for Q2 2022 and warned shareholders during a call last week to expect inflation to impact earnings throughout the remainder of the year.

[ad_2]

Source link

You might also like

Dubai Harbour welcomes first passengers for the 2022/23 cruise season

Scenic marks 65 years | Mt. Airy News

Get The Clicks Helps American Companies Accelerate Their Online

Previous Post

E-Commerce Marketing Platform The National Small Industries Corporation, a PSU Under the … – Latest Tweet by PIB India

Next Post

Zesty.io Announces Release of Marketplace for Customers

Admin

Admin

Blogger & Youtuber

Related Posts

E-Commerce Marketing

Dubai Harbour welcomes first passengers for the 2022/23 cruise season

by Admin
November 21, 2022
Scenic marks 65 years | Mt. Airy News
E-Commerce Marketing

Scenic marks 65 years | Mt. Airy News

by Admin
October 28, 2022
Get The Clicks Helps American Companies Accelerate Their Online
E-Commerce Marketing

Get The Clicks Helps American Companies Accelerate Their Online

by Admin
October 4, 2022
Customer Loyalty Management Software Market Size is
E-Commerce Marketing

Customer Loyalty Management Software Market Size is

by Admin
October 3, 2022
These Are The Biggest Marketing Challenges Facing Retail And E-commerce Brands In 2023
E-Commerce Marketing

These Are The Biggest Marketing Challenges Facing Retail And E-commerce Brands In 2023

by Admin
October 2, 2022
Next Post
Zesty.io Announces Release of Marketplace for Customers

Zesty.io Announces Release of Marketplace for Customers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

10 Best Tools to Improve Your Local Search Rankings

10 Best Tools to Improve Your Local Search Rankings

August 12, 2022
Brands Are Wary Of News – It’s Up To News Publishers To Change Their Minds

Brands Are Wary Of News – It’s Up To News Publishers To Change Their Minds

August 3, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT