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Sale of Kettering ‘staple,’ longtime family business stirs emotions as deal is finalized for Schuerholz Printing

Admin by Admin
August 27, 2022
in Marketing Strategy
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Sale of Kettering ‘staple,’ longtime family business stirs emotions as deal is finalized for Schuerholz Printing
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Schuerholz Printing Founder Bill Schuerholz (left) is seen here in a photo from the early 1970s. A few years later the Kettering business moved to a site on Marshall Road, where it has been located since. CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz  (left) is seen here in a photo from the early 1970s. A few years later the Kettering business moved to a site on Marshall Road, where it has been located since. CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz (left) is seen here in a photo from the early 1970s. A few years later the Kettering business moved to a site on Marshall Road, where it has been located since. CONTRIBUTED

Credit: CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing has sold the 3540 Marshall Road location it has occupied for 44 years after being founded by Bill Schuerholz four years earlier in the family basement.

The purchase by Brandon and Nikki Jasper of Bellbrook was finalized last week, both parties said.

The purchase price was not disclosed. The business will be converted into a franchise of Minuteman Press, and the Jaspers will maintain a community-minded focus, both Schuerholz and Brandon Jasper said.

“We want to continue what Charley has really started to build, which has become a staple in the community,” Jasper said.

Charley Schuerholz (left) has sold Schuerholz Printing to Nikki and Brandon Jasper (right). CONTRIBUTED

Credit: CONTRIBUTED

Charley Schuerholz (left) has sold Schuerholz Printing to Nikki and Brandon Jasper (right). CONTRIBUTED

Credit: CONTRIBUTED

Charley Schuerholz (left) has sold Schuerholz Printing to Nikki and Brandon Jasper (right). CONTRIBUTED

Credit: CONTRIBUTED

Credit: CONTRIBUTED

The company’s five employees will remain on, both Schuerholz and Jasper said.

Jasper, 44, worked for Speedway’s corporate office for 20 years after earning a degree in in operation management from Wright State University. At Speedway, Jasper said he held positions in marketing and operations before becoming director of strategy and innovation.

“We want to be able to serve the community,” Jasper said. “We are still locally owned and locally operated. This is not a corporation that’s coming in.”

It’s a business Charley Schuerholz has owned since 1999 after working there full time since Oct. 1, 1985, according to the company. His father died in 2008 and his mom is now 95, he said.

ExplorePOPULAR: Longtime Kettering family-owned business sold, will change names

Parting with it has “been really hard,” he said as he choked back tears. “It’s just weird. But I’m excited about the future and excited about the what’s coming.

“And I know I made the right decision. And I know Brandon and Nikki are going to be great. … It’s just been emotionally hard for me.”

Schuerholz said he “would have liked another family member to take the business on. But there wasn’t a family member that could do that, was willing to do that or in line to do that. It was important to me to find someone who could (keep it) a family business.”

Schuerholz said he spoke with several potential buyers. But the Jaspers “want to be community-minded and want to focus on being a fixture in the community. And that is something that’s always been important to me.”

ExploreREGION: U.S. Senior Women’s Open volunteers ‘crucial’ as pro golf returns to NCR, Kettering

Among the Schuerholz clients have been Kettering City Schools, local churches and nonprofits, he said.

He has been a strong supporter of Kettering schools, including serving as co-chairman of a past school levy campaign.

Schuerholz credits the long business run to “word of mouth” advertising from a loyal customer base.

“When you do a good job for the community, people talk about it,” he said. “We never really had a sales force out there, never really advertised. We relied on our clients to sing our praises.”

Ivy Schuerholz is busy at her desk, working for the business that started in the basement of her home in 1974. CONTRIBUTED

Credit: CONTRIBUTED

Ivy Schuerholz is busy at her desk, working for the business that started in the basement of her home in 1974.  CONTRIBUTED

Credit: CONTRIBUTED

Ivy Schuerholz is busy at her desk, working for the business that started in the basement of her home in 1974. CONTRIBUTED

Credit: CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz works at a light table. CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz works at a light table. CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz works at a light table. CONTRIBUTED

Credit: CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz. CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz. CONTRIBUTED

Credit: CONTRIBUTED

Schuerholz Printing Founder Bill Schuerholz. CONTRIBUTED

Credit: CONTRIBUTED

Credit: CONTRIBUTED



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