Digital Marketing Expert Shares Insights On How To Thrive In This Multi-billion Dollar Industry
Affiliate marketing is definitely not dead. This is something that Robert Todeila is certain about. According to the digital marketing expert, 2022 is an exceptionally profitable year for affiliate marketers – if they are able to execute the job correctly.
Incepted as way back as 1989, Affiliate Marketing is a business concept wherein certain brands allot a certain percentage of their sale as a commission shared with content creators who can serve as a source of buyers or leads. Each successful referral can earn anywhere from a few cents to even hundreds of dollars depending on the program.
However, since the controversial cutdown on commission rates by Amazon in April of 2020, many began to think that affiliate marketing is no longer worth doing. However, Todeila’s statements are actually supported by real data.
In a report by the leading data company Statista, affiliate marketing showed remarkable growth in the US alone with an impressive 76% jump in total value in just the last six years. American businesses spent more than $8.2 billion on affiliate programs as part of their revenue generation efforts.
“E-commerce, the foundation of this specialized marketing model, is flourishing unprecedently and is projected to reach $5 trillion dollars in value this year,” says Robert. “It is therefore unquestionable that affiliate marketing is in an opportune position to also proper.”
The challenge, Todeila adds, is to be able to do it effectively considering the continuously changing market trends. He explains that while the harvest is ripe for the taking, the ones who can benefit from it are those who can evolve and stand out from the ever-tightening competition.
Accomplished content creators and influencers rely on several strategies and methods in order to maximize affiliate marketing. These include having an established niche, mastering their chosen platform, learning to optimize their content, and selecting an affiliate program that works best for them. In 2022, Robert cites that marketers will need to kick things up a notch – and in the right direction.
“Being a successful affiliate marketer in 2022 is going to depend on a number of factors. One significant aspect is in being able to stir high engagement,” says Robert. He further explains that brands are now more selective in choosing their affiliate partners and focus more on content creators who can connect deeper with their audience.
This game-changing development is welcome news for starting affiliate marketers since based on research, a smaller following reaps higher engagement as compared to pages that have larger audiences. It is a classic story of quality over quantity. Based on data, influencers with only 1,000 to 5,000 followers have the highest engagement rates with an average of 5% as opposed to only 1.6% for others with a much larger following.
Robert Todeila is currently Marketing Director and CO-Founder of Adsvertsing Ltd. together with his business partner Emil Manasia. Based in London, the agency has been helping businesses through expert digital marketing services since 2016.
More information can be found on http://adsvertising.co.uk/.