Sunday, March 19, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home Digital Marketing

OAREX Reports an Upward Trend in Digital Ad Payment Cycles

Admin by Admin
August 26, 2022
in Digital Marketing
0
OAREX Reports an Upward Trend in Digital Ad Payment Cycles
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

The Half Year 2022 OAREX Payments Study reveals that digital ad publishers are beginning to extend the length of the payment gap

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

For the report, OAREX analysts reviewed two key data points, which include:

● Timing of Payments. How early or late does a debtor pay, relative to their stated net terms under which the invoice should be paid?
● Amount of Payments. How much did the collected amount vary from the amount billed? This data point takes any type of advertiser offsets or disputes into consideration.

Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers

Based on the data, OAREX revealed that the early payment shift, which occurred in late 2020 and continued through 2021, is waning and may even be reversing. In fact, late payments increased throughout the last six months, representing 42% of all payments, compared to 37% in the second half of 2021.

Additional findings include the following:
● Payments received that were more than 15 days late increased to 12% in the first half of 2022, which is a 3% increase from the second half of 2021 (which was at 9%).
● Of the more than 600 digital media and advertising debtors included in the analysis, 30% were always late or late more than half the time.
● Only 28% were never late and the remaining 42% were late half the time or less.

While the stats may indicate that companies are beginning to struggle to provide timely payouts, the late payment trend and time to remit payments remain below the 2019 and 2020 percentages.

When discussing the findings from the 2022 half-year data, OAREX EVP, Nick Carrabbia commented that he was not surprised by the numbers.

“When you take a closer look at the year-over-year changes in the data, it shows that late payments are slowly increasing – by about 1% each month.” Carrabbia continued, “But these numbers are still better than they were in 2020 and 2019, which is a more accurate time frame for comparison based on the events that shook the global economy in late 2020 and into 2021. In short, this data is not a cause for alarm but simply a heads up to digital media buyers and to the industry.”

From OAREX’s perspective, the company is experiencing an increase in digital advertisers applying to create accounts. The applications are from companies seeking fast funding to support their growth initiatives as an alternative to loans or borrowing. This upward tick in interest is likely due to the concern of increasing interest rates for borrowed funds and a shift to having the ability to accelerate funds without the pressure of tightening bank requirements or selling equity.

In line with the industry-wide push for transparency, OAREX began releasing quarterly payment data in 2018 and shifted the payments study report from quarterly reviews to semi-annual in 2021. To learn more, download the full version of the OAREX 2022 Half Year Payments Report. The next report will be published in early 2023.

Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar

[ad_2]

Source_ link

You might also like

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

IMC Advertising joins hands with digital marketing agency ThreePercent Collective

Previous Post

Sparkling Wines Market is anticipated to reach $51.7 billion by 2027, growing at a CAGR of 7.3%

Next Post

Last Mile Delivery for E-commerce Market to Witness Huge Growth by Key Players, New Products and Potential Entrants, Challenges and Trends, Market Analysis, Forecast 2028

Admin

Admin

Blogger & Youtuber

Related Posts

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

by Admin
December 4, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

by Admin
November 29, 2022
IMC Advertising joins hands with digital marketing agency ThreePercent Collective
Digital Marketing

IMC Advertising joins hands with digital marketing agency ThreePercent Collective

by Admin
November 24, 2022
Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement
Email Marketing

Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement

by Admin
November 21, 2022
Marshall Communication promotes Kat Child
Digital Marketing

Marshall Communication promotes Kat Child

by Admin
November 19, 2022
Next Post
Last Mile Delivery for E-commerce Market to Witness Huge Growth by Key Players, New Products and Potential Entrants, Challenges and Trends, Market Analysis, Forecast 2028

Last Mile Delivery for E-commerce Market to Witness Huge Growth by Key Players, New Products and Potential Entrants, Challenges and Trends, Market Analysis, Forecast 2028

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

How to Take Advantage of Etsy’s Repeat-Buyers Feature

How to Take Advantage of Etsy’s Repeat-Buyers Feature

August 12, 2022
Robert Todeila of Adsvertising Ltd. Speaks About Affiliate Marketing In 2022

Robert Todeila of Adsvertising Ltd. Speaks About Affiliate Marketing In 2022

August 26, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT