Thursday, March 30, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home Digital Marketing

‘Nivea Soft Fresh Batch 2022 campaign is aimed at aiding digital journey of Gen Z girls’

Admin by Admin
October 10, 2022
in Digital Marketing
0
‘Nivea Soft Fresh Batch 2022 campaign is aimed at aiding digital journey of Gen Z girls’
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

Nivea recently launched the second edition of Nivea Soft Fresh Batch campaign. On the occasion, Ajay Simha, Marketing Director – Nivea India, spoke to e4m on how the skincare major is enabling GenZ girls become future content creators. 

You might also like

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

IMC Advertising joins hands with digital marketing agency ThreePercent Collective

Edited Excerpts 


Please tell us the insight and inspiration behind the Nivea Soft Fresh Batch 2022 campaign. What objectives are you looking to achieve through this campaign?

 

​Nivea Soft Fresh Batch is our annual initiative, launched last year. It is aimed at aiding the digital journey of Gen Z girls i.e. enabling them to become future content creators, thereby empowering them with the right resources & opportunities by serving as a platform to help them achieve their dreams. It is also an attempt for us to connect with our consumers through a fresh lens. As a brand that swears by the corporate purpose of ‘care beyond skin’, we aim to provide the right care, mentorship, and boost to the next generation of content creators. After the massive success of the premier edition, Nivea Soft Fresh Batch 2022 is all set to be bigger and better.

 

We have partnered with India’s leading video-sharing social networking app Moj to host the contest this year, reaching a wider pool of Gen Z audiences across geographies. We have curated an extensive college ambassador programme this year with 1000+ colleges across the country as compared to last year wherein we had engaged with 200 colleges. Last year, the campaign had four mentors, however, this year’s edition will see a network of 10 high-reach mentor influencers across each of the four personas, including remarkable regional influencers to ensure deeper penetration across the country, making it a total of 40 #NSFBSquad members. And as the squad gets bigger, so do the rewards this year. Up to 100 winners will be chosen from the extensive entries received. The winners will get a once-in-a-lifetime opportunity to feature in Nivea’s advertisement, a photo shoot with a celebrity photographer, a smartphone, a meet-n-greet with favourite influencers, a content creation kit and a year-long contract with Nivea to kick start their influencer journey. 

​

​​

GenZ is a key TG for Nivea, how do you ensure continued relevance?

 

With Tik Tok and Instagram reels we are a part of a generation where every single kid wants to be an entrepreneur or an influencer, asserted Madison Bregman, CEO of youth marketing consultancy GirlZ.

 

Drawing on data wherein Gen Z audiences want to become content creators and are not restricted to consuming it, Nivea India wanted to be relevant in the life of a Gen Z girl and build a lasting affinity. With this, Nivea India launched our well-known Nivea Soft (an all-purpose cream) in four pack designs inspired by the prominent personas of Gen Z content creators -entertainer, smarty, fashionista and sporty. Female content creators get a chance to pursue their dreams of being an influencer, pursue their passion in one of the four personas, feeling confident in her own skin while getting credible support from a global brand like Nivea.

 

 

This new initiative from Nivea is very different from the usual marketing strategy of the brand. How has Nivea’s proposition evolved through the years?

 

Nivea India strongly reflects Beiersdorf’s global corporate purpose of ‘care beyond skin’ and Nivea Soft Fresh Batch enables the brand to go beyond providing skincare solutions to enabling the digital journeys of the college going girls in India. The campaign enables the brand to go beyond the regular marketing mix and therefore, reach younger audiences in various parts of India.

 

Gen Z, as an audience are always on the lookout for an experience or must be engaged. We realized the need for an engaging marketing strategy to seamlessly integrate in the lives of these young college going girls.

 

As a brand, Nivea India is passed down from generation to generation. We have observed through our consumer studies that they (the consumers) have an emotional connect with the brand. We have witnessed several younger users opting for the products and trust the skincare solutions provided. Additionally, the brand is a one-stop solution for all daily personal and skincare offerings across the wide range of body lotions, all-purpose cream, shower gel, deo roll-ons etc.

 

 

Was Nivea digital-ready when the pandemic hit? How has the transition to omnichannel been?

 

The pandemic accelerated the omnichannel adoption as leveraging multiple touch points with consumers became imperative to stay relevant. Omnichannel strategies will continue to remain static.

 

During the pandemic, omnichannel approach at Nivea made the brand reach consumers quicker through the D2C platform, which is now a trusted platform. We also tied up with Zomato and Swiggy during the pandemic to deliver a range of essential products at the consumer’s doorstep.

 

 

What new product launches can consumers expect from Nivea going ahead?

 

​We recently launched two new products under our key categories – Body Lotion and Deodorant. Most of us don’t end up using a body lotion in summer because of the sticky feeling. Summers tend to dehydrate our skin owing to loss of moisture. Considering how important it is to hydrate your skin in summers, the new gel body lotion range has been launched with a non-sticky formula to take care of all the summer skin woes. Gel body lotions have been launched in two variants- aloe vera and rose water.

 

Our second innovation in the deodorant category is a new format called Deo Roll-On and it ensures underarm skincare for active women.​ An extension to the popular Pearl & Beauty range, we have launched two new variants – Radiance and Fine Fragrance which are available in both spray and deo roll-on formats.

​​

Which is Nivea’s best-performing category?

 

​Known for its strong foothold in skincare space, personal care is the best -performing category at Nivea India. The skincare category includes the vast range of all-purpose creams (APC), body lotions and face cleansing offerings. Additionally, there are some exciting new launches and categories lined up in the coming year.

 

On the marketing front, what new integrations, campaigns and activations can we expect?

 

Highlighting some campaigns in addition to Nivea Soft Fresh Batch 2022 below:

 

  • #NIVEARitualsofCare is NIVEA India’s festive property and the brand activates this through the year around festivals. Occasions or festivals are what culturally drive us closer to our loved ones and help us create moments to cherish. We at NIVEA India want to be relevant as part of these celebrations. Care is one of our core driving values and we want to integrate this feeling of “being cared for” through all the major celebrations. #NIVEARitualsofCare is a campaign that is being utilized thematically, emotionally as well as functionally. We launched this campaign in early 2022 across our digital initiatives that capture the feeling of being cared for during celebrations such as Holi, Mother’s Day, Valentine’s Day, etc. We also intend to continue using this overarching thought across upcoming occasions such as Diwali, Christmas, etc.
  • NIVEA #1 Trusted Skincare brand – Recently, NIVEA India was recognized as India’s No. 1 Trusted Brand 2022 in the category of Skin Care by the prestigious brand intelligence firm TRA research. This is the second time that NIVEA India has been declared India’s Most Trusted Brand in the skincare category. And we aim to amplify this special win further in the coming months via various activations, both offline and online.
  • NIVEA Creme Festive Edition – In 2021, we launched the festive limited edition of our iconic, multi-purpose and go-to moisturizer- NIVEA Creme and this year, we will be bringing back these limited editions to celebrate the upcoming festivals of India with packaging designs that portray Diwali, Christmas, New Year and Makar Sankranti.

 


Read more news about (marketing news, latest marketing news,internet marketing,
marketing India, digital marketing India, media marketing India, advertising news)

For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
&
Youtube



[ad_2]

Source_ link

Previous Post

PepsiCo’s Pepsi Dig In brings Black chefs to MGM Resorts

Next Post

Weed SEO: How To Build Backlinks To A Cannabis Brand

Admin

Admin

Blogger & Youtuber

Related Posts

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

by Admin
December 4, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

by Admin
November 29, 2022
IMC Advertising joins hands with digital marketing agency ThreePercent Collective
Digital Marketing

IMC Advertising joins hands with digital marketing agency ThreePercent Collective

by Admin
November 24, 2022
Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement
Email Marketing

Acuity launches AnalysisIQ to enhance online brokers’ education, retention, and engagement

by Admin
November 21, 2022
Marshall Communication promotes Kat Child
Digital Marketing

Marshall Communication promotes Kat Child

by Admin
November 19, 2022
Next Post
Weed SEO: How To Build Backlinks To A Cannabis Brand

Weed SEO: How To Build Backlinks To A Cannabis Brand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

5 Ways to Prepare Small Businesses for a Recession

5 Ways to Prepare Small Businesses for a Recession

July 29, 2022
Job: Regional Digital Lead at SaroAfrica International Limited

Job: Regional Digital Lead at SaroAfrica International Limited

August 13, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT