Previously known as SEOmoz, Moz has become one of the top SEO tools (opens in new tab) since its founding in 2004. Moz Pro (opens in new tab), the site’s monthly subscription, features a wide range of tools that can facilitate a more effective SEO campaign to improve your digital marketing results.
Moz does include an incredibly robust set of features, making other services easier to understand for companies new to SEO. That out of the way, Moz is currently one of the leaders for SEO marketing. The versatile toolkit makes for an excellent all-in-one platform for both small and large businesses alike. It therefore follows that top companies use this service, the likes of Alaska Airlines, Trivago and Zillow.
Moz Pro: Plans and pricing
Moz is available at three tiered price points, each with different features and monthly limits. All yearly subscriptions come with a 20% discount, so committing upfront for those that plan to continue using the service can yield some serious savings.
The entry tier is the Local plan, which starts at an affordable $14/month. However, it is designed for a business with a physical location and for use in a smaller service area. It allows for listings management, local reputation management, social posting, and listings distribution.
Moving up a tier takes us to the Pro plan that starts at $99 per month and is designed for businesses or websites that need to track the SEO results. Pro users can do keyword research, link research, technical SEO audits and weekly rank tracking. There is a free 30-day trial for the Pro plan.
Moving up to the top tier is the Stat Search Analytics plan, which increases the cost considerably to $720/month, and is designed for a business that needs “High-capacity keyword tracking.” It can track daily and weekly keyword rankings (mobile vs desktop), has competitive research tools, has Google Data Studio integration, and tracks unlimited sites and competitors. There is a free demo for this plan, but no free trial.
Moz Pro: Features
Moz Pro: Keyword Explorer
The Keyword Explorer makes SEO analysis simple, and helps subscribers determine the queries visitors are using. For a given keyword, you can view difficulty, volume, organic CTR%, priority score, mentions, and more, all through the Keyword Explorer.
Minor site issues such as missing tags and broken links will have a major impact on SEO. The Moz SEO crawler checks your site for common problems while explaining the impact of each issue. This automatic crawl happens once per week, so no worries about missing any ongoing problems.
Moz Pro provides powerful tools for helping you develop a better backlink profile along with proprietary metrics for detailed analysis. You can then track your own performance over time, and even compare your results against the top competitors.
Moz Local is a separate subscription that focuses on local SEO marketing. It automatically stores, cleanses, and updates location data across the web for maximum visibility. The subscription also includes additional features, such as duplicate deletion, deep Google and Facebook integration, and a store locator.
Moz Pro: Interface and use
We found the Moz interface highly easy to use, with a sleek and professional design to streamline countless SEO-related tasks. While this service includes complex functionality, it’s still easy to understand exactly how to locate what you’re looking for.
In addition to access through the website, the MozBar is a chrome extension that gives you instant access to the most important metrics. This also includes convenient features such as custom searches, page overlays, and an on-page highlighter. The MozBar is a convenient way to allow you to analyze SEO metrics in a convenient fashion right from the browser. It can save some time by providing info such as the Page Authority, the Domain Authority and Spam score for any website.
Moz Pro: Support
Moz offers highly informative resources covering every area of the service. If you’re new to SEO marketing, start with the Beginner’s Guide to SEO. From there, it’s easy to learn more in the SEO Learning Center which has guides available organized around twelve topic areas, or by posting questions in the Moz community which connects you with 500K+ digital marketers.
If you need some more help, you can also contact the support team directly via the help portal through the website. Moz has teams in Seattle and Vancouver, but the hours of operation or the response time is not listed. Unfortunately, there’s currently no option for either direct phone, direct email, or live chat support.
Moz Pro: The competition
With many platforms focused on a certain area of SEO, Moz Pro brings to the table a deep range of functions for keyword and competitor research, SEO crawling, backlink profiles, and more. It’s really one of the most comprehensive services for any company interested in SEO marketing.
Alternatively, this depth does contribute to a steeper learning curve than some others. If you’re new to SEO and especially with relatively small-scale needs, a more targeted and affordable service could be the better option.
Moz Pro: Final verdict
With a Moz Pro subscription, you’ll have a full tool set for optimizing your site for search engines. While $99 per month may sound like a lot for your first SEO service, the return can be much more than the subscription fee. All things considered, Moz Pro is among the best SEO platforms.