Number of the week
87%: Share of U.S. adults who say it is likely that influencers don’t use the products they advertise, according to a poll commissioned by The Desire Company, which reviews products with a community of experts.
On the move
Millennium Trust Co. hired Michelle Spellerberg as chief marketing officer. She had been VP and CMO at Alliant.
Reform Alliance, a nonprofit working to improve the probation and parole system in the U.S. that counts Jay-Z as a founder, hired Kim Spitaleri as its first CMO. She was most recently VP, global consumer marketing, e-commerce and omnichannel for Tom Ford Beauty at Estée Lauder Cos.
Leave a Reply