The company has retained the shape and fluidity of the logo while changing the name from Logicserve Digital to LS Digital.
This transformation into a dynamic entity with a renewed vision is to help brands enable and accelerate their digital marketing transformation to stay relevant to their ever-changing, digitally-enabled consumers.
It will build upon its existing media capabilities and help better serve the Indian market while setting the stage to becoming a leader in the global digital marketing landscape.
Prasad Shejale, founder and chief executive officer, LS Digital, said, “We firmly believe that the best-of-breed, founder-driven companies with huge expertise, potential and desire to change the digital marketing transformation landscape need to come under one platform. We will call this platform ‘LS Digital’.”
“It retains the legacy of our brand with two letters (L and S) at the same time provides digital as a core proposition to our customers through merged entities across six areas: media, creative and communication, CX, data and insights, tools – adtech and martech and tech innovations”, he added.
The company has also raised private equity from Florintree Advisors, an alternative asset management firm known for funding startups such as ideaForge, Pharmeasy Wealthdesk, Freight Tiger and FreshMenu. The funds will be utilised to build existing capabilities while also considering the inorganic route for growth.
Mathew Cyriac, chairman, Florintree Advisors, said, “LS Digital and Florintree shared the desire to build a leading global company out of India. This is a very exciting space, so our focus is to invest in existing capabilities and even acquire niche companies.”
“It is a multi-stage deal with the commitment to infuse more funds as we move forward,” he added.
In keeping with its new vision to expand its global footprint, the company has boarded digital-first creative agency Langoor to strengthen its service offerings for CX, digital design and Web 3.0.
The agency adds another layer to LS Digital’s service offerings, allowing it to leverage its expertise in providing a better customer experience.
Shejale said, “The company and the agency share a very similar corporate vision to become an Indian global company. Coming together will enable us to achieve success on a much larger scale.”
“The agency will focus majorly on the customer experience enabling growth for our clients. Together, we will create transformative experiences for customers,” he added.
Venugopal Ganganna, chief executive officer, Langoor and Girisha Gowda, co-founder and chief operating officer, Langoor, said, “Digital marketing is in a constant state of change and innovation. We are delighted to join LS Digital and look forward to scaling new heights.”