It has always been critically important to promote business online.
Business promotion is a key to making your product or service well-known in the market. Promotion suggests different strategies to apply and put your business in front of a wide audience.
Any business owner faces the necessity to choose the ways of promotion. Some of these ways can boost your presence within the niche in a blink of an eye. But it will cost tons of money.
Likely, there are a bunch of business promotion strategies that don’t cost anything and still work like a charm.
In this guide, you’ll find out eight actionable strategies to promote your business online in 2022 and beyond.
Let’s cut to the chase!
- Use easy-rank-for keywords in your SEO efforts
It is not a secret that the goal of SEO is to drive traffic to your site from Google and other search engines. Traffic helps acquire new potential customers and clients for your business.
SEO revolves around creating content. To create content that would drive traffic, you should choose target keywords to rank for on Google. However, if your site is new and it doesn’t have a strong backlink profile, there is no point to apply keywords with a high level of keyword difficulty.
Keyword difficulty is an SEO metric that estimates how it is hard to rank for the certain keyword that your competitors target as well.
That’s why it makes sense to come up with keywords with a low keyword difficulty level. How to figure out these keywords?
You should pay attention to a few things like:
- The number of backlinks from unique domains the top-ranking pages have
- If top-ranking pages belong to a domain with high topical authority
To spot keywords with low keyword difficulty you should use Ahrefs’ Keywords Explorer tool. Go to the “Matching terms” report and filter down the results to KD max “20” and rip the benefits.
You might notice that low-competition keywords drive not so much traffic. However, if you create a number of pages that target these keywords, you will generate a solid amount of traffic.
- Optimize your site’s existing pages
Don’t delude yourself by thinking that if you need to get more traffic – create new pages.
Just optimize your existing pages and update old content. Here are some hints to do:
- Align your content with search intent
- Update outdated content
- Add fresh and new analytics to content (it will help let Google know that your content is worth attention)
- Title tag optimization
- Internal linking
After implementing all these SEO suggestions, you will experience the following traffic boost.
- Content repurposing
If you want to breathe a new life into your content, you should repurpose it.
For instance, you’ve written a comprehensive guide that covers SaaS loans. This topic is pretty wide and touches different aspects at once. However, you can split this guide into a few separate blog posts. One of the posts will explain the pros and cons of SaaS loans in detail.
Besides, you can record a video that would explain SaaS financing for startups (as an example) and upload it on your YouTube channel.
Whatever topic you cover, there are many ways to repurpose it into various forms of content.
- Contribute across third-party blogs
Another powerful way to promote your business is via guest blogging.
How does guest blogging help your business?
- Brand exposure to a new audience
- Traffic boost
- Acquiring backlinks to your backlink profile
- Build new connections within the industry
One of the main issues you might face during guest post pitching is finding the right blogs to publish your content. Your goal is to find niche-related blogs with good SEO metrics.
How to do this?
Go to Google and use one of the search operators like “[niche] + write for us”: