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It has always been critically important to promote business online.
Business promotion is a key to making your product or service well-known in the market. Promotion suggests different strategies to apply and put your business in front of a wide audience.
Any business owner faces the necessity to choose the ways of promotion. Some of these ways can boost your presence within the niche in a blink of an eye. But it will cost tons of money.
Likely, there are a bunch of business promotion strategies that don’t cost anything and still work like a charm.
In this guide, you’ll find out eight actionable strategies to promote your business online in 2022 and beyond.
Let’s cut to the chase!
- Use easy-rank-for keywords in your SEO efforts
It is not a secret that the goal of SEO is to drive traffic to your site from Google and other search engines. Traffic helps acquire new potential customers and clients for your business.
SEO revolves around creating content. To create content that would drive traffic, you should choose target keywords to rank for on Google. However, if your site is new and it doesn’t have a strong backlink profile, there is no point to apply keywords with a high level of keyword difficulty.
Keyword difficulty is an SEO metric that estimates how it is hard to rank for the certain keyword that your competitors target as well.
That’s why it makes sense to come up with keywords with a low keyword difficulty level. How to figure out these keywords?
You should pay attention to a few things like:
- The number of backlinks from unique domains the top-ranking pages have
- If top-ranking pages belong to a domain with high topical authority
To spot keywords with low keyword difficulty you should use Ahrefs’ Keywords Explorer tool. Go to the “Matching terms” report and filter down the results to KD max “20” and rip the benefits.
You might notice that low-competition keywords drive not so much traffic. However, if you create a number of pages that target these keywords, you will generate a solid amount of traffic.
- Optimize your site’s existing pages
Don’t delude yourself by thinking that if you need to get more traffic – create new pages.
Nope.
Just optimize your existing pages and update old content. Here are some hints to do:
- Align your content with search intent
- Update outdated content
- Add fresh and new analytics to content (it will help let Google know that your content is worth attention)
- Title tag optimization
- Internal linking
After implementing all these SEO suggestions, you will experience the following traffic boost.
- Content repurposing
If you want to breathe a new life into your content, you should repurpose it.
For instance, you’ve written a comprehensive guide that covers SaaS loans. This topic is pretty wide and touches different aspects at once. However, you can split this guide into a few separate blog posts. One of the posts will explain the pros and cons of SaaS loans in detail.
Besides, you can record a video that would explain SaaS financing for startups (as an example) and upload it on your YouTube channel.
Whatever topic you cover, there are many ways to repurpose it into various forms of content.
- Contribute across third-party blogs
Another powerful way to promote your business is via guest blogging.
How does guest blogging help your business?
- Brand exposure to a new audience
- Traffic boost
- Acquiring backlinks to your backlink profile
- Build new connections within the industry
One of the main issues you might face during guest post pitching is finding the right blogs to publish your content. Your goal is to find niche-related blogs with good SEO metrics.
How to do this?
Go to Google and use one of the search operators like “[niche] + write for us”:
It will help you find blogs that accept contributors. In the example above, there is a list of sites related to the mobile app development niche. Skim through the list and pitch the most promising opportunities to pitch your guest post ideas.
However, if you want to publish your content on a high-quality site with good SEO metrics, you should install a Chrome SEO toolbar from Ahrefs. It reveals the domain rating of the sites and the strengths of the backlink profile.
Your priority sites should be with DR60+.
- Work on building an email list and sending the newsletter
Email marketing is a great method of communication with your audience. You can reach out to people directly, regularly, and free of charge. Therefore, your top priority task should be building an email marketing list.
How to enrich your email marketing list?
First of all, email marketing should work with content marketing in tandem. In other words, you produce qualitative content on your blog that people like to read. They want to get more useful content insights. And you give them this opportunity by placing a sign-up form that appears on the blog.
A few tips to be armed with:
- Publish quality content constantly (people come to your blog to get useful information, don’t forget about it)
- Think about what kind of newsletter your audience would like to receive
- Make your newsletter engaging (don’t suggest just bare links to newly published content; you can include links to your video content on YouTube as well)
- List your business on local directories
It is critically important for local business owners to get listed in local directories. It will help your business to be found by people who explore local services on the web.
How does it work?
Let’s say, you want to find “barbershop near me” on Google. The results suggest local barbershops that you can find on the map visually.
Your business can appear in the same way as well.
To make it happen, create a profile on Google Business Profile. Afterwards, set up your business profile and add it to local directories. Now, your business is available for local searches.
- Outreach
Backlinks play a crucial role when it comes to ranking. It is one of Google’s ranking factors that help boost the pages and rank higher on the SERP.
To build backlinks, you must do outreach.
If you take a look at the process of outreach, you will see five main stages of this:
- Find outreach opportunities
- Exploring contact details
- Creating an email pitch
- Email blast
- Tracking the progress
It may sound easy, right?
Nevertheless, outreach is a time-consuming process. Plus, it requires using specific tools.
Anyway, you should remember that outreach is a must strategy to push your business forward online. Hence, without upskilling yourself, you won’t be able to get better in this craft.
- Suggest free resources on your site
Any potential customer dreams about testing your service beforehand. And if the person likes it, there is a high chance that you will get a new customer.
Sometimes, startup companies can’t allow themselves to provide their services free of charge. Likely, business owners can educate their target audience on how to use services to solve issues with the help of content.
How to suggest free resources?
You can post educational videos on YouTube. These videos should reveal business-related issues and tips on how to solve them using your product or service.
For example, here is a video on how to develop a brand identity. You can find actionable tips and tricks on this topic. Plus, some content design tools from Visme.
One more approach to promoting your business is to offer fee courses.
To Sum Up
Online business promotion isn’t limited to these eight ways suggested in the post. There are more to work with.
Don’t hesitate to experiment and see what is worth your attention. Eventually, you will collect the most actionable strategies that work like a charm.
If you think this post lacks a few more super-helpful tactics, feel free to share them in the comments.
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