In this post, we will check out how to do an SEO competitor analysis in WordPress.
If you’re looking to improve your SEO, then it’s a good idea to see how your competitors are doing. These days, many people use WordPress as the CMS for their websites and blogs.
One of the main things to do in order to rank any website well is to understand what your competitors are doing, and how they are doing it. It is also very important to try and beat them by outranking them on Google SERPs.
Why Should You Perform an SEO Competitor Analysis?
An SEO competitor analysis is a very important part of any SEO strategy. It allows you to see what other businesses are doing, and how they are ranking in the SERPs.
The main reason why you should perform an SEO competitor analysis is that it can give you ideas on how to improve your own website’s performance.
Without any data or information, it’s hard to know where to start when optimizing your site for search engines. There are many reasons why you should perform an SEO competitor analysis:
It will help you understand what your competitors are doing well and what they aren’t doing so well. This information can help you improve your own website’s performance by learning from what others are doing wrong or right.
You can use the data from an SEO competitor analysis as input for content ideas and keywords that could be valuable for your business.
For example, if one of your competitors uses a particular keyword in their title tag, but not in the body copy of their articles, then it might be worth testing this on your own site too!
How to Do an SEO Competitor Analysis in WordPress
Method 1. Perform an SEO Competitor Analysis using Semrush
Semrush is one of the best SEO tools and the top way to conduct SEO competitor analysis. It’s one of the most favored website analysis tools for both bloggers and professionals.
Semrush offers a strong competitor analysis tool that gives you an insight into their keywords, backlinks, top content, and a lot more.
To get started go to the domain overview section and enter the domain you want to search for deep analysis. Just simply enter the URL of your competitor and click the ‘Search’ button.
Semrush will start populating the data related to the competitor’s website. The data includes authority score, organic search traffic, backlinks, top organic keywords, and referring domains.
It will also show you the top countries which bring you the most traffic and a lot more.
Semrush is an advanced tool and it gives all the advanced details of these reports with ease. Domain Overview report gives a total glimpse of your competitor’s strategies.
These reports will give you an idea about the change to make your site more improved in every manner.
You can also get detailed traffic insights by selecting the ‘Traffic Analytics’ section from the menu on your left. Once you click on this Semrush gives you a precise report on the traffic sources of your competitors.
The data includes total visits, unique visitors, pages per visit, bounce rate, and a lot more.
Once you are done with all this, head over to the Organic Research section which is on the left side menu.
This section will give you a glimpse of competitors’ top keywords, position changes, and top pages.
Semrush also helps you understand the keyword intent by going to the keywords by an intent section which you can access on the same page by going down the page.
You can also access their most important pages which are bringing tons of traffic and you can write on a similar topic for organic traffic improvement.
Next, go to the Keyword Gap section, it’s another one of the most interesting features Semrush provides.
Semrush permits you to enter up to 5 domains in the Keyword Gap tool. Please input your website with the competitors and then click on compare option.
After that, Semrush will start giving you the data about the keyword shared between you can your rival’s website. Peek on those keywords which you are missing by just looking at the ‘Missing’ keywords report.
These search terms are goldmines and you shout target these keywords in your content creation strategy.
Now let’s go to the next section which is the Backlink gap. Backlinks are surely one of the ranking factors and you must start building now.
So it’s time to target competitors’ backlinks and use them in our own link-building strategy.
To get started, go to the ‘Backlink Gap’ section, enter up to 5 websites, and then click on ‘Find prospects’.
Once you click on the button, Semrush will start its magic and populate a list of referring domains that are connecting to your competitors.
Now filter those backlinks on the basis of best, weak, strong, shared, and unique. I highly recommend targeting the best backlink so go with the best option.
By doing this way, you’ll find new possibilities to get better backlinks for your site and grow your organic rankings.
Method 2. Perform an SEO Competitor Analysis using Mangools
Mangools helps you find your competitor’s based-keywords research, backlinks, and SERP Analysis.
It offers 5 different SEO tools in one package, namely the KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for Rank Tracking, LinkMiner for link tracking, and SiteProfiler for SEO metrics and insights.
Mangools offers a range of features that allow you to perform competitor analysis and keyword research. Some of the most useful features include:
Competitors Bases Keyword Analysis
Just enter the domain or URL of your competitor and let the tool do the things for you. The keywords they rank for will show up in a two-column design with search volume, trends, keyword difficulty, SERP analysis, and a lot more.
Once you come up with the keyword, take a closer look at it in the SERPChecker. SepChecker will show you everything about that domain.
You can check out the domain authority, keyword difficulty, and other metrics to understand whether is it with targeting the keyword for an SEO campaign.
Use handy tools such as LinkMiner that can make the link-building process easy. You need to do is to enter your competitor’s domain and the tool will show the backlinks pointing to it.
Filter the backlink on the basis of link relevance and link strength. Now chose the relevant, and strong backlinks of your competitors and replicate them in your link-building strategy.
Here are some Competitor Analysis Tips:-
Step One: Choose Your Competitors
The first step to doing a competitor analysis is to choose your competitors. You want to choose competitors based on their size, location, and industry.
For example, if you have a blog that works on the niche of sports and gaming, then you should pick two or three larger companies like Gamesradar or Goal.Com.
You can also look at the Semursh Keyword Magic tool for searching keywords related to your niche. Finally, choose up to 5 competitors that rank well for keywords related to your business.
Step Two: Create a Profile of Each Competitor
Once you’ve compiled a list of relevant competitors, it’s time to create profiles for each one.
To start, take a look at their site, What kind of content do they post? How often do they update their blog? What types of posts perform well?
Next, analyze their backlinks (links from other websites to their website). Do those links come from high-authority sites or low-authority sites? Is there any link-building work that could be done by either linking out to another website or being linked by another website (more on this later)?
Step Three: Analyze Their Keyword Strategy
Keyword research is an important part of SEO, which is why it’s a good idea to learn how to do keyword analysis. Keywords are the words that potential customers use when they search for products or services online. They’re also called search terms, search queries, and search strings.
There are two main approaches to keyword research: manual and automated. A manual approach involves performing your own research which can be time-consuming if you have a large number of keywords to analyze, but it’s useful if it’s just one or two long tail keywords that you want more information about.
Use an automated program such as Semrush. The Keyword Magic Tool gives you the data about the keywords to target. The tool will provide you with volume, trend, keyword difficulty, and CPC.
Step Four: Analyze Their Backlinks
Backlinks are one of the most important factors in determining a website’s ranking on Google. The more links you have from other sites, the better your SEO.
It’s important to research your competitors’ backlinks because if their links are strong and yours are weak, it could mean that they already rank higher than you do on Google (even though they might not actually be any higher). If you find out that other sites link to them but not to you, then it’s time to start building those relationships!
Step Five: Analyze Their Content Strategy
- Analyze their content strategy.
- Look at the type of content they are producing. Is it blog posts? Video marketing? Infographics?
- How long are the articles that you find? How often do they publish new articles/content? Is there a pattern to this timing or does it vary from week to week and month to month, etc.?
- What topics are they covering in their new pieces (or what keywords are being used)? Do some articles focus on product reviews while others focus on industry news and trends, or do both types of content together? You can use tools like SEMRush, and Mangools if you want more information about how many times each keyword appears in your competitor’s body text as well as its SEO potential.
A competitor analysis can help you identify what’s working for your competitors’ SEO efforts, so you can use it for your own SEO. A good competitor analysis should answer the following questions:
- What are my competitors doing well?
- What are they doing poorly?
- How can I improve upon their strengths and mitigate their weaknesses?
Before you start creating your own competitor analysis, it’s important to understand what information will be useful. Competitor analysis is meant to help you identify what’s working for your competitors’ SEO efforts so that you can use those strategies in your own content creation process.