Thursday, February 2, 2023
  • Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Term & Condition
SEO Tools
Get leads. Get sales. Get growing.
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
  • Home
  • Free SEO Tools
  • Search Engine Optimization
  • Digital Marketing
  • Marketing Strategy
  • Affiliate Marketing
  • SEO Tools
No Result
View All Result
SEO Tools
No Result
View All Result
Home E-Commerce Marketing

Fossil hires chief marketer | Retail Dive

Admin by Admin
September 15, 2022
in E-Commerce Marketing
0
Fossil hires chief marketer | Retail Dive
585
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

This audio is auto-generated. Please let us know if you have feedback.

Dive Brief:

  • Following a Q2 revenue dip, Fossil Group, Inc. has hired Lisa Marie Pillette as its new vice president and chief marketing officer, according to a press release from last week.
  • Pillette will manage the company’s international marketing strategy, including its customer relationship management, and creative and content operations, the company said.
  • Before joining Fossil, Pillette most recently was the chief marketer for Casper, the direct-to-consumer mattress company. She also brings prior experience from brands like Lacoste, Ralph Lauren and Levi Strauss.

Dive Insight:

Fossil stands alongside other brands and retailers who have hired chief marketers recently. Last October, Under Armour appointed Massimo Baratto as its first chief consumer officer to oversee its international marketing, retail and e-commerce operations following the departure of its chief marketer Alessandro de Pestel. Over the past few months, Nordstrom, Kohl’s and Lowe’s have named chief marketers, too.

You might also like

Dubai Harbour welcomes first passengers for the 2022/23 cruise season

Scenic marks 65 years | Mt. Airy News

Get The Clicks Helps American Companies Accelerate Their Online

Lisa Marie Pillette was named senior vice president and chief marketing officer.

Image courtesy of Fossil Group.

 

In Fossil’s announcement, Pillette expressed her enthusiasm for telling Fossil’s story, a heritage brand with “a strong focus on innovation and craftsmanship.” 

“Lisa has tremendous depth and breadth of marketing experience with iconic brands, an innovative lens on what marketing of the future looks like, and a compelling track record of delivering insight-led solutions,” Holly Briedis, executive vice president and chief digital officer, said in a statement. “Pairing her distinctive expertise with our global digital capabilities allows us to think holistically about the consumer experience.” 

Pillette’s appointment follows the departure of Chad Cornstubble, who previously was the vice president of e-commerce, marketing technology and digital operations at Fossil. Carhartt hired Cornstubble in May as the company’s new senior vice president of direct-to-consumer.

Brands are hiring CMOs as they restore their marketing budgets from 2021 lows. An August Gartner report found that companies’ marketing budgets rose to 9.1% of the overall revenue, a sharp uptick from 6.3% of the overall revenue in 2021. Gartner’s survey of 405 marketing executives found that 63% of retail respondents increased their offline co-op and partner advertising spending.

The appointment of Pillette follows a difficult quarter for Fossil. The company reported a 10% drop in net sales to $371 million in Q2. However, its DTC net sales rose by 5% in constant currency in Q2. Kosta Kartsotis, Fossil chairman and CEO, said in a statement that consumer sentiment will likely be “pressured” through the rest of this year, so the company has adjusted its 2022 international outlook accordingly.

“During the second quarter, global operating conditions remained challenging,” Kartsotis said in a statement. “We saw softening consumer demand during the quarter, reflecting ongoing inflationary pressure and continued pandemic-related restrictions in China. Additionally, the slowdown in consumer purchasing led to fewer inventory replenishment orders from our wholesale partners. While this macro backdrop impacted our core traditional watch category, our jewelry and leathers businesses grew at double digit rates in the quarter.”

[ad_2]

Source link

Previous Post

5 Bad SEO Practices You Should Avoid

Next Post

Amazon expands email marketing capabilities for sellers

Admin

Admin

Blogger & Youtuber

Related Posts

E-Commerce Marketing

Dubai Harbour welcomes first passengers for the 2022/23 cruise season

by Admin
November 21, 2022
Scenic marks 65 years | Mt. Airy News
E-Commerce Marketing

Scenic marks 65 years | Mt. Airy News

by Admin
October 28, 2022
Get The Clicks Helps American Companies Accelerate Their Online
E-Commerce Marketing

Get The Clicks Helps American Companies Accelerate Their Online

by Admin
October 4, 2022
Customer Loyalty Management Software Market Size is
E-Commerce Marketing

Customer Loyalty Management Software Market Size is

by Admin
October 3, 2022
These Are The Biggest Marketing Challenges Facing Retail And E-commerce Brands In 2023
E-Commerce Marketing

These Are The Biggest Marketing Challenges Facing Retail And E-commerce Brands In 2023

by Admin
October 2, 2022
Next Post
Amazon expands email marketing capabilities for sellers

Amazon expands email marketing capabilities for sellers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

How RevWallet is Making Waves Across Affiliate Programmes

How RevWallet is Making Waves Across Affiliate Programmes

August 6, 2022
SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches

SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches

August 10, 2022
► Lets Getting Rich blog

► Free SEO & Digital Marketing Tools

► SEO Tools blog

► Latest RVH News

► Find a domain and launch your site today!

Categories

  • Affiliate Marketing
  • Digital Marketing
  • E-Commerce Marketing
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Tools

Don't miss it

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive
Digital Marketing

From Rags To Riches During The Pandemic, Teamology PR Inspires Startups To Thrive

December 4, 2022
Here’s how to stop the cost of Christmas from burning a big hole in your wallet
Affiliate Marketing

Here’s how to stop the cost of Christmas from burning a big hole in your wallet

December 3, 2022
Best Digital Marketing Courses: A Review of 5 Top Online Courses
SEO Tools

Best Digital Marketing Courses: A Review of 5 Top Online Courses

December 3, 2022
10 Stars that fans want to see on “The Manager”
Search Engine Optimization

10 Stars that fans want to see on “The Manager”

December 3, 2022
Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Digital Marketing

Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

November 29, 2022
7 Ways Ecommerce Businesses Use Alternative Data in 2022
SEO Tools

7 Ways Ecommerce Businesses Use Alternative Data in 2022

November 28, 2022
  • About Us
  • Contact Us
  • Disclaimer
  • Home
  • Latest Post
  • Privacy Policy
  • Term & Condition
SEO & Digital Marketing Tools

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

No Result
View All Result
  • Landing Page
  • Shop
  • Contact
  • Buy JNews

© 2022 Blog.TopSEOsuperTools.com All Rights Reserved.

What are cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT