WordPress is many things to many people. WordPress websites power personal blogging platforms, e-commerce powerhouses, web portals for online courses and content-powered news sites, to name a few. Since WordPress alternatives offer a similar range of options, your first step is to define why you need a website and what you want it to do for you.
If online sales are your primary focus, then a WordPress alternative with e-commerce features is essential. Plus, having social media and marketplace sales integrations will help you reach a larger audience on Amazon, eBay, Facebook and more. Likewise, if you’re selling local services or online courses, systems that support online bookings or course management are the best fit.
If blogging or content marketing for income is your goal, then a WordPress alternative with advanced blogging and content management features is your best bet. Powerful SEO tools and affiliate and ad management add-ons are helpful here, too.
After deciding on the primary functions and features you need for success, consider the costs. There are free WordPress alternatives for every need, from basic blogging to building a complete e-commerce store. However, as you grow, you might need features, such as unlimited data storage, automated email marketing or location-specific inventory management. So, be sure to review the higher-tier plan features and costs now to avoid future hurdles.
Finally, consider overall ease-of-use and design options. Most WordPress alternatives run on managed platforms that take care of the technical details for you. However, some provide more specialty themes, customization tools and add-on functionality than others. Plus, some let you easily swap themes or templates to update your look while others require a site rebuild. These details may not matter now but can impact your growth and improvements down the line.