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In this post, we will check out the top 15 best SEO audit tools.
Search engine optimization (SEO) is a complex process that involves many moving parts. While there are plenty of articles and guides out there on how to do your own SEO audit, they often focus on the basics.
Truth is that, even if you are very knowledgeable when it comes to your website and search engines, there’s a lot of stuff you need to know that you can’t possibly be aware of without the help of some tools.
For example, you can check your keyword density and make sure it’s not too high or low, but it doesn’t always give you an idea of how your site compares to others in terms of overall health.
That’s why it’s important to use an SEO audit tool—they allow for more comprehensive reviews.
In my line of work, the need to be thorough and precise is a necessity. I need to ensure that all loose ends are tied up before going ahead with something.
This leads me to perform SEO audits for the site I work on. You start wondering if you’re missing out on any important details when you need to perform an audit from scratch.
So this is why I wanted to write about the best tools for an in-depth SEO audit so that you don’t have this problem!
Best SEO Audit Tools In 2022
Best SEO Audit Tools 1: SEMrush
SEMrush is a great tool for checking your site for spam, duplicate content, and keywords. The free version offers enough features to perform an audit on your site.
It will show you the number of backlinks pointing to your website, which pages they’re coming from, and what anchor text they use. You can also use it to find out if there are any SEO issues with your site like broken links or redirect chains.
Now, when it comes to SEO auditing, SEMrush’s Site Audit tool crawls through your web pages to give insightful data about your site.
The data includes site health, errors, crawlability, internal links, site performance, robots.txt updates, and a lot more.
Semrush is the best SEO audit tool for both beginners and professional SEOs. This tool is really very powerful, it can help you to find low-competition keywords, analyze your competitor’s keywords, and much more.
we will discuss some important features of semrush and how to use it for website auditing.
Semrush Top 5 Features:
Other Features:-
1) Keyword Magic Tool: Semrush provides accurate data related to the search volume of a particular keyword or phrase. It also shows you the related long tail keywords to target for.
2) Competitor Backlink Audit Tool: Semrush shows the top 10 competitors along with their total number of backlinks, and referring domains. You can easily see who is linking to your competitor’s websites and which websites are linking to your competitors. You can also see what type of anchor text they are using in their backlinks, which helps you plan your link-building strategy accordingly.
3) Social Media Tracker Tool: Semrush provides detailed information about each social media profile including the number of fans/followers, interaction rate (likes/comments), social media post engagement rate
SEMrush pricing
You can use SEMrush to perform free SEO audits for 100 web pages. However, you have to pay at least $99.95 per month for more detailed audits.
Best SEO Audit Tools 2: Yoast
Yoast is a WordPress plugin that helps you optimize your website for search engines. It provides a free version and also paid versions, which give you more features.
Yoast is easy to use, and you can get started quickly by installing it on your site through the WordPress dashboard.
Though Yoast is not a specific SEO audit tool it has a ton of features that makes your life easy when it comes to SEO. One of the core features of Yoast SEO is SEO analysis.
This is part of a collection of analyses that scans your content to make sure it sticks to SEO best practices. It delivers all the tools that you require to enhance the findability of your content.
The SEO analysis in Yoast SEO utilizes the focus keyphrase you set for the post to match if you use this phrase in areas where it should appear.
For example, this might be the title of your post, the URL, and the meta description. It also inspects if you use the keyphrase adequately in your major content and alerts you if you exaggerate it.
Yoast gives you the power of more than fifteen different checks that allow you to get the senses you need to make the content willing to go.
For instance, it checks that you have added internal and external links, you’ve not used this keyphrase before, keyphrase length, and a lot more.
It counts the number of words in your article, and SEO title width to adhere to the recommended SEO practices.
Top features of Yoast SEO:-
- Paragraph Structure
- Keyword Density
- Flesch Reading Ease
- Meta Descriptions
- Prior Keyword Usage
- Keyword Use in Subheadings
Best SEO Audit Tools 3: Ahrefs
Ahrefs is a powerful SEO tool that provides a lot of information about your site. It has a lot of features and is a very useful tool for SEO audits. It also has some great tools for finding broken links and 404 pages.
Ahrefs is a content marketing tool that helps you discover and analyze your competitors’ backlinks.
It’s a powerful tool that can help you get an inside look at your competitors’ link-building strategies, find out which sites are linking to them, and even find new potential link opportunities.
Ahrefs has been around for a long time and is considered one of the best SEO tools on the market. It offers a wide range of features including a Site Explorer, a Keyword Explorer, a Rank Tracker, a Content Explorer, plus a Site Audit tool.
Site audit tools give you information about health scores, total issues, internal and external plages, and the total number of URLs having errors.
Top Features:-
- SEO Auditing
- Technical SEO
- Link Building
- Keyword Research
- SERP Rank Tracking
- Localization
- Content Insights
- Competitor Analysis
Ahrefs Pricing:-
If you sign up for Ahrefs Webmaster Tools, you get limited access to Site Audit tools. However, the premium version starts at $99 per month.
Best SEO Audit Tools 4: Google Analytics
Google Analytics is the most popular web analytics tool, and for good reason. It’s free and easy to set up, and it gives you a lot of information about your site’s visitors.
You can use Google Analytics to see where users are coming from, how much time they spend on your pages, what pages they like best, which devices they use most often — any number of metrics that will help you make decisions about how to improve your website.
Google Analytics is a free SEO audit tool for companies that know how to decode SEO data to make changes.
If you want to know the performance of your website, Google Analytics is one of the best tools to use. It provides a lot of metrics that are very helpful for checking how well your website is performing.
Google Analytics can also be used as an SEO audit tool to check the health of your website. It provides data about what is working and what is not on your site which helps you improve it with time.
Best SEO Audit Tools 5: Google Search Console
Google Search Console is a free tool provided by Google. It gives you insight into how your site is doing in search, as well as other useful data.
Google Search Console (aka Google Webmaster Tools) is a free SEO tool provided by Google that you can use to monitor how your website is performing in search results, verify your site structure and see crawl errors.
Google Search Console is a great way to check whether there are any issues with your site that may be affecting its credibility or ranking.
It’s also a good way to see how often your website has been crawled by Googlebot. The more often it’s crawled, the more frequently it will appear in search results.
The tools also help you find and fix technical issues faster and manage content more effectively.
Top features:-
- Determinate your highest-traffic pages.
- Watch your average position over time.
- Identify your highest-ranking pages.
- Pinpoint your lowest-ranking pages.
- Identify ranking increases and decreases.
- Identify your highest-traffic queries.
- Know which pages haven’t been indexed and why.
- Identify mobile usability issues.
- Understand how many total backlinks your site has.
- Identify which URLs have the most backlinks.
- Identify which sites link to you the most.
Best SEO Audit Tools 6: SE Ranking
SE Ranking is a free SEO tool that you can use to check your site’s SEO.
SE Ranking is a top-rated SEO audit tool that can be used by any professional or beginner. It is an affordable and easy-to-use program that provides a detailed analysis of your website’s SEO performance.
SE Ranking’s auditing tool normally crawls every link while considering your general website health, user experience issues, image optimization, and a lot more.
Once it’s done, it forges precise reports on all the SEO problems and then rolls to give you actionable understandings of how to fix them.
SE Ranking has three main functions:
SEO Audit – This feature analyzes every aspect of your website’s SEO performance and provides feedback on how to improve it. You can even see which pages are ranking well in Google, so you know what changes need to be made
Link Building – This feature helps you find link-building opportunities for your site by analyzing backlinks from competing websites
Keyword Research – This feature helps you find keywords and phrases that have the potential to generate traffic for your website
You can sign up for a 14-day free trial to test all the features, paid plan starts at $31.20/month(Billed Annually).
Best SEO Audit Tools 7: Screaming Frog
Screaming Frog is a popular tool for SEO audit and analysis. It is a desktop program that can be installed on Windows or Mac computers and used to crawl websites on your local computer or on the internet.
Screaming Frog is used by many different types of people, from web developers to marketers, so it has a simple user interface that anyone can use.
Screaming Frog is a powerful tool for finding broken links and other errors on your site. It can crawl your website and find out what links are broken, which pages are missing titles or meta descriptions, and even if any of your webpages aren’t mobile-friendly.
By using Screaming Frog as an SEO audit tool, you can see how many of your web pages need optimization (you may have hundreds of completely unoptimized pages!).
The software offers several tools for analyzing individual pages as well as entire websites:
Top Features:-
- Discover Broken Links, Errors & Redirects.
- Analyse Page Titles & Meta Data.
- Audit hreflang Attributes.
- Find Duplicate Pages.
- Generate XML Sitemaps.
- Site Visualisations.
- Crawl Limit.
Screaming Frog pricing:-
The free version of Screaming Frog can only crawl 500 URLs, while the paid version charges £149.00 per year to crawl an unlimited number of web pages.
Best SEO Audit Tools 8: Netpeak Spider
Netpeak Spider is a web crawler that can crawl a website and provide you with a list of errors.
Netpeak Spider is a powerful and easy-to-use SEO audit tool. It is a desktop application for Windows OS, Mac OS, and Linux. It has many features that make it one of the best SEO audit tools in the market.
Netpeak Spider can discover broken links and images, recognize duplicate content, check status codes and redirects, find indexing issues, etc.
It has many other useful features like auto-scraping, filtering, sorting and filtering of results based on your requirement.
Netpeak Spider also integrates with third-party platforms like Google Analytics and Yandex. Metrica to ship traffic and conversion data. You can also use Netpeak Spider to yield sitemaps.
Some Key Features Of Ntepeak Spider:
- Keyword Tracking.
- Google Analytics Integration.
- Content Management.
- Competitor Analysis.
- Auditing.
- Mobile Search Tracking.
- A/B Testing.
You can use Netpeak for free on their Freemium plan. Paid plans start from $31.20/month (Billed Annually). You can also use promo code “ff888b29” to get a 25% discount on your first purchase.
Best SEO Audit Tools 9: Moz Pro
Moz Pro is the paid version of Moz, an all-in-one suite of SEO tools that helps you with keyword research, link building, and developing a marketing strategy. The paid tool also offers advanced features like an SEO audit tool.
Moz Pro’s audit tool analyzes your site’s technical aspects as well as its content in order to give you a thorough review of what needs improvement.
You can then use this report to improve on any issues found by Moz Pro before running it again at a later date to see if anything was fixed up properly (or not).
Moz is a suite of tools that help you discover what the search engines know about you, your competitors, and your industry.
It is a subscription-based tool that helps you manage and optimize your online presence with keyword research, backlink analysis, rank tracking, and more.
Moz Pro offers an array of features:
Keyword Research – Discover what keywords are driving traffic to your competitors’ websites. Use it to find new keywords for your own website.
Link Building – Track links on any site or page with their Link Explorer tool, or get a full report from the whole link profile of any website using the Open Site Explorer.
SEO Reporting – A comprehensive set of reports for both SEO audits and content optimization will show you how well your page matches up to Google’s guidelines.
Best SEO Audit Tools 10: Deepcrawl
DeepCrawl is a SaaS application for crawling, indexing, and auditing websites. It’s designed for SEO professionals to get a quick overview of the current state of their website.
It’s quite convenient when you need to spy on your competitors, improve your site’s overall user experience, and save yourself from Google Panda’s penalties.
DeepCrawl fulfills all that by testing XML sitemaps and reviewing your canonical tags, content quality, meta descriptions, page titles, and a lot more.
Top Features:-
- User Management.
- Rank Tracking.
- Mobile Search Tracking.
- Link Management.
- Keyword Tracking.
- Google Analytics Integration.
- Content Management.
Best SEO Audit Tools 11: Spyfu
Spyfu is an all-in-one marketing tool for businesses to understand their competitors and stay on top of their digital marketing game.
It’s a powerful suite of tools that includes competitive analysis, keyword research, and site audits.
Here are some of the key features:
Competitive Analysis – Spyfu will show you who your competitors are and how they’re doing with SEO, PPC, social media, etc. It also gives you insights into their backlinks, traffic sources, and more.
Keyword Research – Spyfu can help you find the best keywords to target based on what your competitors are doing.
SEO Audit – Spyfu will show you where your website ranks for specific keywords in Google so you can make sure it’s optimized for search engines like Google or Bing.
Other Features:-
- SEO Research.
- PPC Research.
- Backlink Research.
- Keyword Rank Tracking.
Pricing:-
The plan starts from $33 per month to $299 per month.
Best SEO Audit Tools 12: GTMetrix
GTMetrix is one of the best SEO audit tools for website owners to check their speed, performance, and search engine optimization.
GTMetrix is an online web service that offers a free version and paid subscription version. The free version allows you to audit your site’s performance across desktop, mobile, and tablet devices.
The paid version gives you access to additional features such as custom reports and detailed insights.
The free version of GTMetrix provides you with an overall performance score for your site and detailed information about how well your site performs on each page.
It also provides recommendations on how to improve your site’s performance based on the content size, load time, redirects, and more.
Best SEO Audit Tools 13: Copyscape
Copyscape is one of the most popular online plagiarism checkers. It is a free tool that allows you to check for copied content on your website or blog.
If you want to get your website indexed by Google, then it is very important to have unique and fresh content on your website. Copyscape will help you find duplicate content on your website that can be removed or modified.
Copyscape helps publishers and webmasters to detect duplicate content across the web by comparing their websites against other sites, providing the percentage of similarity between the two sites, and displaying them side-by-side. This helps in checking whether a particular article has been copied from somewhere else or not.
Copyscape also helps users find out if any of their competitors are using their content on their site without giving them credit for it.
Best SEO Audit Tools 14: Wordcounter
Wordcounter is a free tool that allows you to get an overall idea of how many words are in a text. Wordcount is also a great way to measure the length of your content.
While this tool can be used for SEO audits, however, it’s best used as a word count checker.
The tool is simple and easy to use. All you have to do is paste your text into the text box and hit “Check Words.”
The results will show the total number of words in the text, along with the average word count per sentence.
With this tool, you can easily compare your site with the best ranking pages, and finally, use the resultant insights to enhance the grade of your content.
Best SEO Audit Tools 15: Google Pagespeed Insights
Google Pagespeed Insights is a very popular tool for SEO audit. It can help you identify slow-loading pages and optimize them to make your website faster.
It also provides suggestions on how to improve the performance of your site, such as optimizing images and CSS, minifying JavaScript, etc.
So if you are looking for a free tool to assess the speed of your website, Google PageSpeed Insights is worth using.
Use the PageSpeed Insights tool to identify performance issues. If you see recommendations, try making changes and see if they improve your site’s speed.
For example, if the tool recommends that you reduce the image file size or defer parsing of JavaScript, try those changes and see if they make a difference in scores and rankings.
Here are some of the key features of this tool:
• It helps you to find out which resources cause your pages to be slow
• It provides recommendations for making the page load faster
• It helps identify opportunities for improvement
Conclusion
We’ve taken a look at the best SEO audit tools to help you check on your website and make sure it’s in good shape. If there are any other sites or tools that we missed, please let us know! We’d love to hear about your experiences with different products so we can keep this list up-to-date.
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