The 5 best SEO tools to boost your rankings

Here’s the million-dollar question: ‘’What are the best SEO tools?’’

To stay on top of your competition, it’s important to use SEO tools to monitor and analyze how your website ranks in search engines like Google, Yahoo, and Bing.

This will help you identify any weak spots in your site’s performance. It will also determine whether or not you need to change your site’s content or structure to improve your rankings.

If you don’t have the resources to purchase expensive SEO software, these five tools are some of the best and can help you get started on the right track with very little effort on your part.

1) Moz

Moz is a great tool for professional SEOs. It helps you find out who’s linking to your site, how much traffic you’re getting from various places, and whether or not your site is on track for higher rankings.

Although it has some great features and can be used as a standalone SEO tool, Moz also gives users access to premium tools (like link-building help) at an affordable price.

2) Ahrefs

Ahrefs is a beast. It’s a large collection of tools, really covering every single aspect of a digital marketing campaign.

Site Explorer, for example, shows you a complete overview of all sites linking back to your own website—allowing you to monitor your link-building efforts to ensure you’re not buying any links from spammy sites.

3) SEMrush

SEMrush is a fantastic tool for getting a broad overview of keywords for which you should be optimizing your site. The data is relatively accurate and it’s very easy to use, especially for beginners.

The biggest downside with SEMrush is that they don’t provide any competitor information or backlink checker tools. But if you’re just starting out, it can be a good place to get your feet wet.

There are also tons of tutorials available online that will help you become familiar with using their tools. 

4) SEMRush Link Explorer

When you’re trying to understand how well your web pages are ranking, it can be helpful to know what they look like in search results.

SEMRush’s Link Explorer is a free tool that shows you how Google and Bing display your site’s links in their search engine results.

You can also see which of your competitors use keywords and links similar to yours, how many backlinks they have, and where those backlinks are located on their sites.

That way, you can get an idea of the effort they put into their SEO strategy, as well as an idea of whether it could work for you too.

5) Web CEO

What if you don’t know anything about SEO? No worries—it doesn’t take a genius.

But being able to navigate your way around an SEO tool can really help you make sense of everything. And with Web CEO, it doesn’t have to be difficult.

It features three different modules for traffic analysis, backlinks analysis, and SEO optimization. You can use these tools individually or in any combination that suits your needs and interests.

On top of all that, it works seamlessly with WordPress—one of my favorite content management systems! (And Web CEO will make sure your site is in compliance with Google’s updated policies.)

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he’s not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.