Marketplacer onboards Yotpo to monitor customer reviews

Marketplacer has signed a partner agreement with e-commerce marketing platform Yotpo to provide functionality for sellers and consumers and help Yotpo expand its reach into the marketplace economy.

Yotpo helps brands drive growth by creating engaging experiences to build lasting customer relationships. Its integrated solutions for reviews, visual user generated content (UGC), rewards, and referrals empower businesses to win over new audiences using their customers’ voice.

Yotpo head of partnerships Rad Mitic says collaborating with Marketplacer solves a long-standing pain point that will unlock revenue for sellers.

“This is a game changer for Australian e-commerce marketplaces, even though it seems like a no-brainer feature,” says Mitic. “The complexities of gathering product-specific reviews on marketplaces make it near-impossible to offer shoppers accurate social proof—even with an amazing engineering team.”

Prior to the partnership, Marketplacer’s customers were unable to gauge sentiment on their products and were demanding options to collect product-level reviews.

Yotpo’s detailed analytics dashboard informs merchants on Marketplacer to obtain a solid overview of how their products are being received by shoppers.

Medcart CEO Dylan Bookless says that his company decided to select Yotpo over other review platforms because of its integration with Marketplacer.

“Right now, we are considered the retailer and not the marketplace and adding reviews of sellers means that we’ll now be able to educate consumers that we are a marketplace and not the retailer,” says Bookless.

Yotpo’s functionality for Marketplacer means sellers can now build genuine social proof and trust, and they can reach more customers—the biggest factors in converting sales and loyal customers.

“We partnered with Yotpo for several reasons, including their market leadership, focus on innovation and ability to disrupt the future of marketplace functionality in the critical areas of social proof, online reputation and support for sales conversion,” says Marketplacer chief alliance officer John Mullins.

“At the same time, this partnership enables both of our organisations to further diversify and broaden our sales channels while providing Marketplacer customers such as SurfStich, Providoor and Barbeques Galore with the ability to collect product specific reviews,” Mitic said.

“Most importantly, we’re now giving consumers a channel to voice their valuable feedback. We’re so excited and proud to be able to fill the void and provide sellers with insights and data that can transform businesses.”

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