Number of the week
7%: The purchase intent rate of Gen Z shoppers buying online across categories in the first quarter of 2022, according to e-commerce marketing and analytics platform MikMak, which found the group is 1.3x more likely to buy online than the generational average.
On the move
Crown Media Family Networks promoted Jodi Harvey to VP, advertising sales, from ad sales director. It also promoted Lauren Shaw to director, ad sales brand marketing, from distribution sales coordinator.
Jenny Craig named Dan Hofmeister chief marketing officer. He was most recently senior VP and general manager at Bumble Bee Foods.
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