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GUEST OPINION: Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used. In this article, we’ll be highlighting some of the benefits of utilizing an email tracking tool.
Provides Essential Insight
Writing marketing emails is a frustrating process. Figuring out how to begin or how to fill in the white space could be difficult at times. However, with the use of a proper email marketing tool, you have essential information about your marketing emails and when you notice a vivid connection between certain emails replied or not getting answered, you could make significant changes based on this data.
Send Impactful Follow-Ups
An essential benefit of utilizing an email tracking tool is that it gives you the data you need to send the appropriate follow-up to your potential client so that you can improve the possibility of a conversion. If you do not know if a reader clicked on the link, opened the email, or even deleted it immediately, it becomes more difficult to compose a captivating follow-up message that could potentially fuel online chat. An email tracking tool clarifies how captivated every recipient was after reading your email, so you can compose distinct follow-up sequences.
Automate and Schedule Messages
With an email tracking tool, you can schedule emails to be sent at a specified time. Through several trials, salespeople and marketers discovered that sending time is also quite vital to a marketing campaign’s success. Based on the kind of messages you are sending, certain time slots are more appropriate than others. Using certain email tracking tools allows salesmen to test several data and discover the sending time that’s more suitable for audiences. Tracking tools also allow scheduled response messages, giving your marketing team complete control over marketing timing.
Save Time
By tracking the right metrics, you can find out whether your initial email was captivating enough for the receiver to open. This inadvertently saves the email receiver and salesperson time by preventing irrelevant follow-up messages. If you discover the receiver is responding appropriately, you can immediately reach out to them. This will make the conversation more timely and relevant.
Offer Context
Using an email tracking tool gives you a comprehensive activity record with each prospect. This will give your marketing team a peek into the prospect’s mind. Email tracking gives you invaluable insight into your company’s email relations with prospects, networks, contacts, or networks. With this insight, you can bolster your reach by catering to their particular relationship with your company.
Sales and Marketing
Every piece of information obtained via an email tracking tool can improve your company’s sales and marketing. Email trackers can also determine the amount of time the receiver spends reading a certain email. This insight can be used to improve your content’s relevancy. Relevant emails tend to generate more leads compared to broadcast emails.
A proper email tracking tool will allow you to make full use of the data available within emailing. Investing in robust outlook analytics tools will give your business the insights it needs to generate leads and improve sales.
GET READY FOR XCONF AUSTRALIA 2022
Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.
In its fifth year, XConf is our annual technology event created by technologists for technologists.
Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.
Explore how at Thoughtworks, we are making tech better, together.
Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.
Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event
PROMOTE YOUR WEBINAR ON ITWIRE
It’s all about Webinars.
Marketing budgets are now focused on Webinars combined with Lead Generation.
If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.
We look forward to discussing your campaign goals with you. Please click the button below.
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