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Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers. Through the partnership, Rakuten Advertising will incorporate influencer marketing into its managed affiliate campaign strategies and offer a fully integrated self-service influencer solution.
“Influencers have become more essential than ever, as brands seek to drive consideration and purchase activity through their Affiliate Marketing strategies,” said Jeff Wender, CRO at Rakuten Advertising in a statement. “Partnering with an industry leader like Mavrck expands and enhances our influencer management capabilities and empowers brands to achieve their goals, from awareness to activation, while delivering breakthrough performance objectives and results.”
Affiliate brands of Rakuten Advertising that focus on large-scale and targeted influencer campaigns will gain access to streamlined onboarding, communication and reporting tools. A central dashboard will offer comprehensive views of affiliate and influencer campaigns to help empower brands through a holistic vision of their marketing strategy.
“Affiliate marketing is a leading monetization strategy for creators, and by partnering with Rakuten, we can improve our offering while expanding our reach, diversifying our insights and advancing measurement and sales attribution,” said Lyle Stevens, CEO and Co-founder of Mavrck in a statement.
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