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In this post, we will check out the top 15 best competitor analysis tools.
Your competitor is always the most important person to pay attention to. That’s why it’s crucial that you have the right tools on hand for doing a thorough analysis of their website and marketing strategy.
A good competitor analysis can help you understand your competitors, what channels they focus on, and how well their marketing is performing.
By analyzing your competitor’s marketing strategy, you can keep a keen eye on what’s working and what’s not. It also allows you to make well-informed decisions about the future of your own marketing.
Best competitor analysis tools for SEO
1 SEMrush
SEMrush is a tool that can help you find out what your competitors are doing, which helps you stay ahead of the curve. It also allows you to see how much traffic they have, which can indicate how successful they are at getting customers.
You can use SEMrush to run a competitor analysis on any website. Just enter their domain name in the search bar and then click “View Details” on one of their pages (or use another tool). From there, it will show all of their top keywords and how well those keywords rank for them on Google’s search engine results pages (SERPs).
You can view detailed insights into their website traffic analytics, marketing strategies, SEO efforts, and social media performance.
The keyword gaps is another tp feature that lets you compare up to five competitors to highlight keyword gaps that your rivals have ignored. These are great keywords to target when it comes to strategically targeting SEO.
The backlink analysis feature lets discover the high-quality referring links from Competitors’ websites. Then target those domains for building link-building opportunities for your own site.
Semrush comes with a ton of other SEO tools, which is very helpful in the SEO game. If you want to stay ahead of your competition in terms of online presence and visibility, then it’s important that you know who they are and how they operate online.
This will let you know what works best for them and what doesn’t work at all — saving valuable time and resources in the process.
Pricing:-
You can use Semrush for free with limited functionalities or opt for the paid plan which starts at $99.95/month (paid annually).
All plans come with 20+ tools, including site audits, keyword research, on-page SEO checks, backlink audits, and a lot more.
2 Mangools
Mangools helps you find your competitor’s based-keywords research, backlinks, and SERP Analysis.
It offers 5 different SEO tools in one package, namely the KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for Rank Tracking, LinkMiner for link tracking, and SiteProfiler for SEO metrics and insights.
Mangools offers a range of features that allow you to perform competitor analysis and keyword research. Some of the most useful features include:
Competitors Bases Keyword Analysis
Just enter the domain or URL of your competitor and let the tool do the things for you. The keywords they rank for will show up in a two-column design with search volume, trends, keyword difficulty, SERP analysis, and a lot more.
SERP Analysis
Once you come up with the keyword, take a closer look at it in the SERPChecker. SepChecker will show you everything about that domain.
You can check out the domain authority, keyword difficulty, and other metrics to understand whether is it with targeting the keyword for an SEO campaign.
Backlink Analysis
Use handy tools such as LinkMiner that can make the link-building process easy. You need to do is to enter your competitor’s domain and the tool will show the backlinks pointing to it.
Filter the backlink on the basis of link relevance and link strength. Now chose the relevant, and strong backlinks of your competitors and replicate them in your link-building strategy.
3 Ahrefs
Ahrefs is a powerful tool for competitor analysis. The tool allows you to access the backlinks of your competitors, but it also provides top-notch keyword research tools.
It’s a powerful tool that can help you find out how your competitors are performing on the web, including their organic search rankings.
You can easily see what keywords they’re ranking for in Google, and what content they’ve created on their site.
To start, enter your competitor’s domain in Site Explorer. Once you enter the domain it will let you see what keywords they’re ranking for and how much traffic those keywords are driving.
Go to the Backlinks report to check the list of backlinks. Now you can filter out relevant backlinks for link building and a ton of new link prospects.
Top Features:-
- SEO Auditing
- Technical SEO
- SERP Rank Tracking
- Localization
- Content Insights
- Competitor Analysis
Price:
You can try Ahrefs with a 7-day trial for just $7. After that, you have to upgrade to their initial pan of $99/month.
4 SimilarWeb
SimilarWeb is a tool that provides website traffic and audience insights. SimilarWeb provides information about a website’s traffic, audience, and competitors.
Using SimilarWeb you can get valuable insights into your website’s performance, as well as your competitor’s websites. You can find out how much traffic they are getting and see what kind of content is working best for them by downloading their report cards.
SimilarWeb is a tool that shows you what’s happening on your website, your competitor’s sites, and the wider web.
It gives you insights into your competitors’ traffic sources and marketing campaigns so that you can stay ahead of the curve. SimilarWeb is one of the most popular tools for competitive research for many reasons.
You can use Similarweb for free as they offer a free trial to test all their features. On the other hand, you have to go for a subscription for the advanced functionalities mentioned below:-
- Multiple users
- Global and country-level data
- Up to 3 years of historical data
- Industry analysis
- Company analysis
- App analysis
- Audience analysis
- Conversion analysis
- Segments analysis
- Excel export and dashboards
- API Access
5 Serpstat
Serpstat is a powerful tool that allows you to analyze your competitors’ SEO strategies. It can help you find out what keywords your competitors are ranking for and which ones you should be targeting.
To do competitor analysis enter your URL in their domain analysis tool. Then, steer to the Competitor report to see an inventory of the websites that you’re contending with for SEO traffic.
Click on any competitor’s website to extend it up in the domain analysis tool. You’ll immediately be able to see an outline of all the most important data.
The data includes monthly estimated search traffic, the number of organic keywords they’re ranking for, etc.
Pricing
You can Serpstat for free and the Paid plans start at $69/month.
6 Moz
Moz is the most powerful tool in this roundup and a great option if you’re looking for a comprehensive suite of SEO tools. Moz has many features, including:
- Keyword research
- Competitor analysis (including SERP preview)
- Backlink monitoring
Moz is a powerful tool that can help you get the most out of your SEO efforts. Once you’re in, you can use Moz’s tools to find and research competitors, monitor your website’s rankings, and analyze your link profile.
Key Features:
SEO Audit – Get a free SEO audit of your website’s current status with this tool. It will highlight any technical issues (e.g., broken links or duplicate content), as well as areas for improvement (e.g., keyword density).
Keyword Explorer – Conduct keyword research with this tool. Input your target keywords and add filters to narrow down the results. You’ll also be able to see how many searches are conducted each month on Google, Bing, Yahoo!, and Yandex for each keyword.
Link Analysis – Analyze the links pointing to your website using this feature of Moz’s platform. See who is linking to you so that you can figure out where else you might want to get more links from as well as what kind of content connects best with others on the web (i.e., what they like).
The browser extension from Moz delivers an overall view of how authoritative a site is in the eyes of Google. When enabled, you also see how competing sites resemble a particular Google query.
7 Builtwith
Builtwith is a popular website analysis tool that helps website owners and marketers understand what technologies are being used by their competitors.
As you probably know by now, it’s important to keep tabs on the competition. Builtwith allows you to see which technologies are powering your competitors’ websites, as well as discover new tools that might be useful for your own business.
For example, let’s say you have a website that sells coffee mugs. You can type in “coffee mug” into Builtwith and see all of the other websites that sell coffee mugs and what technology they’re using on their site (like Shopify).
You can hunt data for different market components and find usage trends and market share data for the whole Internet. Alongside understanding about contending technologies and how they’re enacting.
8 Woorank
Woorank is a tool that helps you conduct competitor analysis. It provides a wealth of information on your competitors.
It helps to identify, monitor, and track the progress of your rankings against your competition and react to changes including the keywords they rank for, their social media presence, and more.
The tool allows you to add three competitors, so you can conduct a comparison of:
- Technical SEO
- Site performance and usability
- Keyword usage
- Backlink grade
- Social media
WooRank’s Keyword Tool estimates and stalks keyword rankings and SEO influence. Once your competitors are added you will get an understanding of their marketing strategies, their objectives, and their preferences.
You can sign up for a 14-day free trial or upgrade to a pro plan which starts at US$79.99 per month.
9 Feedly
Feedly helps you to discover and organize the content that matters to you. It is a powerful tool for competitor analysis.
Feedly is a feed reader that makes it easy for users to stay on top of their favorite websites, social media profiles or RSS feeds with an extensive collection of channels that can be customized for each user’s interests.
This tool enables users to find relevant blogs through its search function, which allows them to filter results by topics such as “tech,” “design” or “marketing.”
With Feedly, you can search for any company or brand name and see a list of all the articles they have written since the beginning of time.
10 SpyFu
SpyFu is one of the tools that will help you find out your competitor’s keywords, backlinks, and history.
You can also use it to find out your competitor’s rankings. SpyFu also helps you keep track of your competitors’ pay-per-click campaigns.
Just enter their domain to see the keyword they are ranking for. You can also find the backlinks that are benefiting your competitors to rank.
Here are some of the key features:
Competitive Analysis – Spyfu will show you who your competitors are and how they’re doing with SEO, PPC, social media, etc. It also gives you insights into their backlinks, traffic sources, and more.
Keyword Research – Spyfu can help you find the best keywords to target based on what your competitors are doing.
SEO Audit – Spyfu will show you where your website ranks for specific keywords in Google so you can make sure it’s optimized for search engines like Google or Bing.
Other Features:-
- SEO Research.
- PPC Research.
- Backlink Research.
- Keyword Rank Tracking.
Pricing:-
The plan starts from $33 per month to $299 per month.
11 Buzzsumo
Buzzsumo is a social media tool that helps you discover what content is popular and trending. You can use Buzzsumo to find out what content is popular and trending within your industry, so you can create better content for your own website and social media channels.
The tool will help you see what content has been shared the most across all social media platforms. You can also see which content has been shared by whom (i.e., influencers).
This tool is great because it allows you to get an idea of what types of content work well for your competitors, but also helps you identify who are their key influencers so that you can leverage them for your own campaign.
You can simply type in a keyword or a domain name to see the most favored content for that keyword, or the most popular content on that domain.
You can then click the link icon next to any of the results to notice the backlinks for that part of the content.
Buzzsumo is one of the most advanced tools on this list when it comes to analyzing backlinks. It provides information on:
- Backlinks count – How many links each page has received
- Keywords – The keywords associated with each page
Price:
You can use Buzzsumo for free. However, for deep backlink analysis, you’ll need to upgrade to BuzzSumo Pro which costs $99/month.
12 Sprout Social
Sprout Social is one of the most popular social media management tools available today. It has a ton of features for managing your brand’s social media presence, but one of its best features is that it allows you to monitor and analyze your competitors’ activity on various platforms.
Sprout Social also has an in-depth competitive analysis tool that can help you discover new opportunities and make more informed decisions about how to grow your business.
You can use its suite of competitive information to evaluate and optimize your social strategy with data points across various social media.
With immediate access to consumer view, Sprout Social makes it easy to recognize possibilities to distinguish your brand from competitors.
13 Hootsuite
Hootsuite is a social media management platform that allows you to schedule, publish and analyze your social media content. The tool is used by tons of users worldwide.
Hootsuite has been around for a while now, so it’s no surprise that they have an excellent competitor analysis tool. The software will help you find out what your competitors are posting, how they are doing it, and when they’re doing it.
From tracking trending posts to concentrating on competitors’ activities, Hootsuite makes everything easy.
You can use the tool to track your competitors’ social media activities, peek for specific hashtags and keywords, and notice how their customers sense them.
This information can be extremely valuable because it gives you insight into what type of content works well for them, as well as when to post in order to get the best results from your audience.
Pricing:-
- Professional Plan: $49/ month (billed annually)
- Team Plan: $179/ month (billed annually)
- Business Plan: $739/ month (billed annually)
- Enterprise Plan: Custom pricing
14 Majestic SEO
Majestic SEO is a link analysis tool. It helps you to understand the link profile of your competitors, and find out how many links they have and where those links are coming from.
It also shows you where your competitor’s links come from so that you can use that data to improve your own website’s performance in the search engines.
When it comes to keyword research, it’s one of the best tools because it allows you to see which keywords are getting more traffic than others.
MajesticSEO is one of the most popular SEO tools on the market right now and it’s used by many bloggers and marketers around the world.
The free version of Majestic will give you access to a limited amount of data. If you want more information, you need to purchase a paid plan from them which start at $49.99 per month.
15 Owletter
This competitive analysis tool seizes, stores, and investigates emails sent from a website. It helps you to monitor your competitors’ emails and uncover what’s working for them, and what’s not.
Owletter gives you access to many senses, which include:
- Whether your competitions have a spam prominence
- Trending topics
- Undiscovered opportunities
It automatically aggregates emails from your prospects and systematizes them into an easy and user-friendly dashboard.
Owletter’s analytics dots changes your competitors’ email frequency and helps you optimize when you should send your own emails.
Quick tips for conducting competitor analysis
The purpose of competitor analysis is to gain insight into the business strategies of your competitors and their strengths, weaknesses, opportunities, and threats (SWOT). You can use this information to help guide your own business decisions.
To conduct a competitive analysis, follow these steps:
- Collect data from multiple sources.
- Create a database that organizes all of your findings into one place.
- Identify key areas where you can improve upon your competitors’ performance.
- Use the information gathered in your analysis to develop an action plan for improving your company’s performance in these areas
Conclusion
Your competitors are important. You need to know what they’re doing, what they’re saying about themselves and their products, and how they compare to you. But competitor analysis is a lot of work, so we put together a list of seven tools that will make it easier for you to stay on top of the competition.
We hope this list has given you a better idea of what tools are available to help you with competitor analysis and how they can be used. We also hope that it gives you some ideas for tools that you didn’t know about before! This field is changing rapidly, but there are still some important things to remember:
Competitor analysis tools FAQ
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