SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience.
- Onsite SEO
First and foremost, ensuring your website is as user-friendly as possible is essential. A good user experience (UX) and user interface (UI) will make it easy for users to find the information they’re looking for on your site, and search engines will reward you for providing a good experience. Secondly, you want to ensure that your site messaging balances between being too long and too short. Too much copy can be off-putting to users, but too little can make it difficult for search engines to understand your site. One way to ensure your site is optimized for search engines is to use descriptive language. Optimization will help users find your site more easily by searching for specific keywords. In addition, technical optimization is also essential such as using the correct meta tags and ensuring that your website is properly coded. Meta tags are information about your website in the HTML code that cannot be seen but allows search engines to display a page title and description in the search results.
- ADA Compliance
ADA compliance requires that companies consider the needs of those with disabilities when designing and maintaining their website, which helps your site rank higher in web searches. ADA Compliance ensures that all website content is accessible to screen readers and provides alternate text for images. Google will always prioritize ADA-compliant websites over those that are not. So, if you’re looking to implement improve your company’s search engine ranking, ADA compliance is an essential to start with. In addition to improving your ranking, this will make your website more accessible.
Naturally, you want to add links on your site to your other content, but backlinks to other sites can help significantly. Backlinks represent another website’s traffic coming to your site, and their quality and quantity can help you rank higher in search engines such as Google and Bing.
A single link from one site to another provides evidence that both websites share some authority on their topic area, making them worth looking at by potential visitors.
A high-quality web link can make all difference between getting found online or not. It’s not just about how many backlinks there are, but what kind of backlinks and where they come from that matter to Google! The content of the page they appear on is also essential, with high-quality material being more valuable than low-quality backlink prospects.
- Customer Reviews
Google takes customer reviews into account when determining the value of a website because they provide third-party validation that can be very important to consumers. Reading positive customer reviews can often be the difference between making a purchase on a site and leaving for a competitor’s. Google knows this, so they factor customer reviews into their calculations when determining how high to rank a website in search results. The more customer reviews a site has, the more likely it is to be ranked highly by Google. So, that’s yet another reason why it’s important to encourage customers to leave reviews.
- Site Authority and Competitive Analysis
Site authority means your website is rated regarding its credibility on a particular topic and can affect your competitive analysis. Several factors determine your site’s authority rating, including the age of your domain and the number and quality of your backlinks. Additionally, websites with a higher authority rating tend to rank higher on search engine results pages, giving you an advantage over the competition.
Developing and maintaining your website is an investment in time, effort, and money. Capitalize on that investment by incorporating these simple SEO tactics to help ensure that your site is visible to those looking for what you have to offer, in addition to helping you attract more website visitors, leading to higher conversion rates and increased sales.